Re: Nxdomain redirect revenue

[Christopher Morrow <morrowc.lists () gmail com>]

On Mon, Sep 26, 2011 at 10:25 AM, Cameron Byrne <cb.list6 () gmail com> wrote:
> On Sep 26, 2011 1:29 AM, "Florian Weimer" <fweimer () bfk de> wrote:
> > * Cameron Byrne:
> >
> > > It is very important to ask the redirect partners about yields...
> meaning,
> > > you may find that less than 5% of nxdomain redirects can be actually
> served
> > > an ad page because 95%+ of nxd are printer lookups and such that cannot
> be
> > > served an ad page.  Then from that less than 5% pool, the click through
> > > rates are around 1%
> >
> > Is this with strict NXDOMAIN rewriting, or were existing names
> > redirected as well?  (AFAIK, most platforms do the latter, hijacking
> > bfk.de, for example.)
>
> I have no experience with hijacking real names, which others have noted is
> evil.

I'm curious, is there some belief that the use of hte nxdomain
hijacking/rewriting is actually of use to 'users' ? (I'd seen folk
claim that the revenue was super-nice, and also it's super beneficial
to users...)

I don't happen to believe either of these reasons, cameron's note
about checking for the right set of numbers before signing contracts
seems to indicate that the revenue wasn't there either...

-chris