RE: Re[2]: Postage Is Due for Companies Sending E-Mail

["Larry Seltzer" <larry () larryseltzer com>]

> > It is very reasonable to argue that people already pay for 
> > e-mail when they pay for Internet access. At least, that's 
> > the way Internet accesses have been marketed for the last 
> > 20 years or so. 

And how does Goodmail change this? Senders bear all the cost, and it's a
premium cost for special treatment. It doesn't change the access or
treatment of anyone else's mail.

> > The bad thing about the Goodmail scheme, at least imho, 
> > is that it will be "yet another spam fighting scheme".

This is part of how you're missing the basic point: Goodmail is not a spam
fighting scheme. It's not trying to be one. What it is is a way for
pre-qualified senders to get their mail through to recipients without
impediment and with special features for presentation to the recipient and
for enforcing the rules of the system. 

I wrote a lot more about this:
http://www.eweek.com/article2/0,1895,1923022,00.asp

Larry Seltzer
eWEEK.com Security Center Editor
http://security.eweek.com/
http://blog.ziffdavis.com/seltzer
Contributing Editor, PC Magazine
larryseltzer () ziffdavis com 


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