FC: Direct marketing group replies: It's nutty to boycott Godiva

[Declan McCullagh <declan () well com>]

[I thank Ben for replying. Now, has anyone received Godiva marketing email 
that will let us take him up on his offer? :) The Association for 
Interactive Marketing, FYI, is an independent subsidiary of the Direct 
Marketing Association. Previous Politech message: 
http://www.politechbot.com/p-03351.html --Declan]

---

From: "Ben Isaacson" <ben () interactivehq org>
To: <declan () well com>
Subject: RE: Time to boycott Godiva for spamming customers? By D. Touretzky
Date: Thu, 4 Apr 2002 23:03:00 -0500
Organization: AIM

Declan,

The gentleman posting does not seem to know the common definition of
spam, nor actually read the posted Godiva privacy policy.  If he bought
something, then the email is not unsolicited as there is now a prior
business relationship.  In addition, the policy clearly states this fact
(which he could have read before buying) and makes it known that they
will not share that person's email with another party.

What's more -- show me an email solicitation from Godiva that doesn't
have an opt-out option and I'll buy all of your readers a box of
chocolates!

Best,

Ben


Ben A. Isaacson
Executive Director
Association for Interactive Marketing
---------------------------------
1430 Broadway 8th Floor
New York, NY 10018
Direct: 212-790-1405
Main: 888-337-0008  F)212-391-9233
http://www.imarketing.org (NEW SITE!)
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