Re: How do you put a TV station on the Mbone?

[Scott Helms <khelms () ispalliance net>]

On 5/4/2011 12:26 PM, Tim Franklin wrote:
> > I think that George's POV -- which is also mine -- is that as the
> > world shifts, the percentage of video distribution which is
> > amenable to multicast, and not well served by unicast, is likely
> > to grow, and it would be a Good Idea to be ready for that
> > situation already when it arrives.
> Really?  If anything, I'd say quite the opposite.  Watching media in the time-slot that someone else has decided on is *so* 
> 20th-century - I can't remember the last time I sat down to actively watch a programme in its original transmission slot.  
> (As opposed to having the TV on as background, e.g. 15 minutes of breakfast news in the morning).  I guess multicast to a 
> recording application (or appliance) might work - but essentially my requirement is strongly skewed towards video-on-demand.
>
> I have absolutely zero interest in sport of any kind though - I'm given to understand there's quite a high demand for 
> live viewing of that.
>
> Regards,
> Tim.

I agree, I think less and less content will be multicast with live 
events (like sports) being the notable exception.  Having said that I 
think that multicast will increase in importance as more live events 
move into the remotely viewable venue.  There is a huge market for 
concerts, live pays, comedy, and other content that just isn't available 
right now.  The viewing market will continue to fragment requiring more 
sources of content than are available today.  In short the percentage of 
video sent as multicast will decrease (IMO) over time but the overall 
volume will increase as total video content as IP greatly expands.


--
Scott Helms
Vice President of Technology
ISP Alliance, Inc. DBA ZCorum
(678) 507-5000
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