Interesting People mailing list archives

Broadband truth in advertising, redux


From: Dave Farber <dave () farber net>
Date: Sun, 7 Feb 2010 11:35:42 -0500





Begin forwarded message:

From: Richard Forno <rforno () infowarrior org>
Date: February 7, 2010 11:28:39 AM EST
To: Infowarrior List <infowarrior () attrition org>
Cc: Dave Farber <dave () farber net>
Subject: Broadband truth in advertising, redux



Just saw a TV ad for 'unlimited mobile broadband' via Cricket for $40/mo. Sounds awesome, right? But if you quickly scan the fine print during the commercial, Cricket's service, like everyone else, is capped at 5GB/mo. So again, what does "unlimited" mean for mobile broadband? You're not limited to WHEN you can connect to their service when in their service area?

This is just the latest marketing scam for the wireless and broadband providers.....after all, it's perfectly legal to say "up to 50GB speeds" in big bold blinking letters but only deliver 15GB regularly, with periodic bursts to 40GB. But that is deemed 'truth' in advertising. Gotta love the lawyers.

-rick




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