Google vs Michael Moore

[David Farber <dave () farber net>]

Begin forwarded message:

From: Frode Hegland <frode () hyperwords net>
Date: July 1, 2007 6:14:44 AM EDT
To: Dave Farber <dave () farber net>
Subject: web: Google vs Michael Moore


From TechCrunch. Very odd indeed.


"In an interesting move, Google has come out against controversial  
documentary film maker Michael Moore's latest documentary "Sicko" in  
a post titled "Does negative press make you Sicko?".

Lauren Turner of the Google Health Advertising Team writes:

    "While legislators, litigators, and patient groups are growing  
excited, others among us are growing anxious. And why wouldn't they?  
Moore attacks health insurers, health providers, and pharmaceutical  
companies by connecting them to isolated and emotional stories of the  
system at its worst. Moore's film portrays the industry as money and  
marketing driven, and fails to show healthcare's interest in patient  
well-being and care."

Apparently there is a cure to the Sicko ailment, and it involves  
spending money with Google:

    "We can place text ads, video ads, and rich media ads in paid  
search results or in relevant websites within our ever-expanding  
content network. Whatever the problem, Google can act as a platform  
for educating the public and promoting your message."

Google targeting Michael Moore is probably not a wise move. Whilst  
there may well be reasonable grounds to attack anything Michael Moore  
puts together, antagonizing Moore may well see Google become a larger  
target at a time the search giant is in the spotlight over its Double  
Click acquisition."


     http://www.techcrunch.com/2007/06/30/google-vs-michael-moore/

     http://tinyurl.com/2vsnac


Frode Hegland
ceo
The Hyperwords Company
www.gethyperwords.com
www.getfirefox.com



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