more on Why are Movie Theatre Revenues Declining?

[David Farber <dave () farber net>]

Begin forwarded message:

From: TClaburn () cmp com
Date: July 19, 2005 6:41:37 PM EDT
To: dave () farber net
Subject: Re: [IP] Why are Movie Theatre Revenues Declining?






Sadly, avoiding theaters is no longer a sure way to avoid ads. Too  
many DVDs
disable the ability to bypass coming attraction previews, FBI  
warnings, and the
new anti-piracy segments I've seen on rented DVDs recently. It's a  
rare DVD that
loads the main menu directly (the extended version of the Lord of the  
Rings, for
example). If theatrical revenues continue to decline, I'm sure we'll  
see more
ads on DVDs to make up the shortfall. I wonder how long a business  
model based
on the idea that the customer is always wrong can last?

Thomas Claburn, Associate Editor
InformationWeek, CMP Media, Inc.
600 Harrison St., 6th Floor
San Francisco, CA 94107
http://www.informationweek.com
http://www.lot49.com




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