Re: All your database (and email) are belong to us ...

["Hubbard, Dan" <dhubbard () websense com>]

Tjx is now synonomous with breach. I would say their event has made  
signifigant issues to their brand, reputation, and company bottom line.

Sent from my mobile


On Aug 15, 2009, at 11:57 PM, "Valdis.Kletnieks () vt edu" <Valdis.Kletnieks () vt edu 
> wrote:

> On Sat, 25 Jul 2009 17:45:43 PDT, "Ali, Saqib" said:
>
> > and up-to-date. It is simply about Reputational risk. Reputational
> > risk (damage to an organization through loss of its reputation or
> > standing), can arise as a consequence of operational failures. Every
> > company understands reputational risk, particularly businesses who
> > regard their brand as one of their most critical assets. Google is  
> > one
> > of them. They have a reputation to maintain.
>
> On the other hand, every company understands that TJX is still in  
> business,
> and didn't take all *that* big a hit on their stock price.
>
> Reputational risk for computer security will start actually  
> *mattering* once a
> well-known company takes a big enough hit on a security issue that  
> they end up
> bankrupt. Till then, nobody *really* gives a flying #$#*& in a  
> rolling donut
> about it.
>
> <ATT00001>
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