Re: All your database (and email) are belong to us ...

[Valdis.Kletnieks () vt edu]

On Sat, 25 Jul 2009 17:45:43 PDT, "Ali, Saqib" said:

> and up-to-date. It is simply about Reputational risk. Reputational
> risk (damage to an organization through loss of its reputation or
> standing), can arise as a consequence of operational failures. Every
> company understands reputational risk, particularly businesses who
> regard their brand as one of their most critical assets. Google is one
> of them. They have a reputation to maintain.

On the other hand, every company understands that TJX is still in business,
and didn't take all *that* big a hit on their stock price.

Reputational risk for computer security will start actually *mattering* once a
well-known company takes a big enough hit on a security issue that they end up
bankrupt. Till then, nobody *really* gives a flying #$#*& in a rolling donut
about it.

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