Re: WSJ Article - A Contrarian View on Data Breaches

["McClenon, Brady" <Brady.McClenon () ONEONTA EDU>]

http://www.marketwatch.com/investing/Stock/TGT/financials/income/quarter

Sales seemed to dive in Q1 for Target, but that's post-Christmas.  You would expect a drop in sales.  Wal-Mart follows 
the same pattern, albeit not as sharp, but Target had better Q4-2013 growth (which included 42 days after breach 
disclosure).

Also, the day of the breach disclosure target stock sat around $61.  It fell to a low of $54 and is already back to $59 
less than 8 months later.

I think the jury is still out on reputation impacts of the breach...


Brady McClenon
Information Technology Security Administrator
Information Technology Services
SUNY College at Oneonta
607-436-3203

"Quotes found on the internet are not always accurate."  - Abraham Lincoln








-----Original Message-----
From: The EDUCAUSE Security Constituent Group Listserv [mailto:SECURITY () LISTSERV EDUCAUSE EDU] On Behalf Of Julian Y 
Koh
Sent: Tuesday, August 05, 2014 10:16 AM
To: SECURITY () LISTSERV EDUCAUSE EDU
Subject: Re: [SECURITY] WSJ Article - A Contrarian View on Data Breaches

On Tue Aug 05 2014 09:00:19 CDT, Harry Hoffman <hhoffman () IP-SOLUTIONS NET> wrote: 
> As far as I know Target suffered no loss of sales as a result of the breach so how exactly are we measuring impact?

<http://www.forbes.com/sites/maggiemcgrath/2014/02/26/target-profit-falls-46-on-credit-card-breach-and-says-the-hits-could-keep-on-coming/>


--
Julian Y. Koh
Acting Associate Director, Telecommunications and Network Services Northwestern University Information Technology (NUIT)

2001 Sheridan Road #G-166
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