nanog mailing list archives

Re: Nxdomain redirect revenue


From: Cameron Byrne <cb.list6 () gmail com>
Date: Mon, 26 Sep 2011 07:25:05 -0700

On Sep 26, 2011 1:29 AM, "Florian Weimer" <fweimer () bfk de> wrote:

* Cameron Byrne:

It is very important to ask the redirect partners about yields...
meaning,
you may find that less than 5% of nxdomain redirects can be actually
served
an ad page because 95%+ of nxd are printer lookups and such that cannot
be
served an ad page.  Then from that less than 5% pool, the click through
rates are around 1%

Is this with strict NXDOMAIN rewriting, or were existing names
redirected as well?  (AFAIK, most platforms do the latter, hijacking
bfk.de, for example.)


I have no experience with hijacking real names, which others have noted is
evil.

Cb
--
Florian Weimer                <fweimer () bfk de>
BFK edv-consulting GmbH       http://www.bfk.de/
Kriegsstraße 100              tel: +49-721-96201-1
D-76133 Karlsruhe             fax: +49-721-96201-99


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