nanog mailing list archives
Re: Nxdomain redirect revenue
From: Christopher Morrow <morrowc.lists () gmail com>
Date: Sat, 24 Sep 2011 21:36:43 -0400
On Sat, Sep 24, 2011 at 9:33 PM, Cameron Byrne <cb.list6 () gmail com> wrote:
Just an fyi for anyone who has a marketing person dreaming up a big nxdomain redirect business cases, the stats are actually very very poor... it does not make much money at all. It is very important to ask the redirect partners about yields... meaning, you may find that less than 5% of nxdomain redirects can be actually served an ad page because 95%+ of nxd are printer lookups and such that cannot be served an ad page. Then from that less than 5% pool, the click through rates are around 1% Net net, no free money of any meaningful value. But, ymmv... but I don't think by much.
that's some interesting data points, thanks!
Cb
Current thread:
- Nxdomain redirect revenue Cameron Byrne (Sep 24)
- Re: Nxdomain redirect revenue Christopher Morrow (Sep 24)
- Re: Nxdomain redirect revenue Jimmy Hess (Sep 24)
- Re: Nxdomain redirect revenue Alexander Harrowell (Sep 25)
- Re: Nxdomain redirect revenue Nick Hilliard (Sep 25)
- Re: Nxdomain redirect revenue Jimmy Hess (Sep 25)
- Re: Nxdomain redirect revenue Alexander Harrowell (Sep 26)
- Re: Nxdomain redirect revenue Alexander Harrowell (Sep 25)
- Re: Nxdomain redirect revenue Florian Weimer (Sep 26)
- Re: Nxdomain redirect revenue Cameron Byrne (Sep 26)
- Re: Nxdomain redirect revenue Christopher Morrow (Sep 26)
- Re: Nxdomain redirect revenue Valdis . Kletnieks (Sep 26)
- Re: Nxdomain redirect revenue Christopher Morrow (Sep 26)
- Re: Nxdomain redirect revenue Cameron Byrne (Sep 26)