Re: Postage Is Due for Companies Sending E-Mail

[Drsolly <drsollyp () drsolly com>]

On Sat, 4 Feb 2006, Richard M. Smith wrote:

> http://www.nytimes.com/2006/02/05/technology/05AOL.html?_r=1&oref=slogin&pag
> ewanted=print
>
> Postage Is Due for Companies Sending E-Mail 
> By SAUL HANSELL
>
> Companies will soon have to buy the electronic equivalent of a postage stamp
> if they want to be certain that their e-mail will be delivered to many of
> their customers.
>
> America Online and Yahoo, two of the world's largest providers of e-mail
> accounts, are about to start using a system that gives preferential
> treatment to messages from companies that pay from 1/4 of a cent to a penny
> each to have them delivered. The senders must promise to contact only people
> who have agreed to receive their messages, or risk being blocked entirely.

Penny post. Good idea :-)
 
> The Internet companies say that this will help them identify legitimate mail
> and cut down on junk e-mail, identity-theft scams and other scourges that
> plague users of their services. Thy also stand to earn millions of dollars a
> year from the system if it is widely adopted.

I think it will be, with various wrinkles. It's the economics solution to 
an economics problem.
 

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