Re: WSJ Article - A Contrarian View on Data Breaches

["Kingsley, Gene" <GKingsley () UMASSP EDU>]

If you look at the NYSE stock ticker, the hit was brief.  Like TJMAXX, I think they championed the issue and with a 
little marketing genius, came out okay.

The NYSE ticker is below in a 3 year view. The red ink loop is the portion reflective of breach discovery and aftermath.


[cid:image001.png@01CFB0A1.15E6E370]
http://investing.money.msn.com/investments/charts?symbol=US:TGT#{%22zRange%22:%227%22,%22startDate%22:%222011-8-5%22,%22endDate%22:%222014-8-4%22,%22chartStyle%22:%22mountain%22,%22chartCursor%22:%221%22,%22scaleType%22:%220%22,%22yaxisAlign%22:%22right%22,%22mode%22:%22pan%22}


From: The EDUCAUSE Security Constituent Group Listserv [mailto:SECURITY () LISTSERV EDUCAUSE EDU] On Behalf Of Quentin 
L McCallum
Sent: Tuesday, August 05, 2014 11:19 AM
To: SECURITY () LISTSERV EDUCAUSE EDU
Subject: Re: [SECURITY] WSJ Article - A Contrarian View on Data Breaches

I recall that Target's stock price took a severe hit. People stopped trusting Target's brick-and-mortar and online 
stores and stopped shopping there.

With regards,
Quentin

From: The EDUCAUSE Security Constituent Group Listserv [mailto:SECURITY () LISTSERV EDUCAUSE EDU] On Behalf Of Harry 
Hoffman
Sent: Tuesday, August 05, 2014 9:28 AM
To: SECURITY () LISTSERV EDUCAUSE EDU<mailto:SECURITY () LISTSERV EDUCAUSE EDU>
Subject: Re: [SECURITY] WSJ Article - A Contrarian View on Data Breaches

I'd love to see some hard evidence of reputational damage. Folks always point to it as a major concern but I've yet to 
see one organization show anything tangible in regard to damaged reputation.

Cheers,
Harry


On Aug 5, 2014, at 9:06 AM, Peter Lundstedt <peter.lundstedt () drake edu<mailto:peter.lundstedt () drake edu>> wrote:

Curious if anyone read the article in today's Wall Street Journal titled A Contrarian View on Data Breaches.

The interviewees seem to have a viewpoint around what's best for their bottom line and for their shareholders, rather 
than what may be best for the cardholder.  We've never suffered a breach (that we know of) but I can't imagine trying 
to keep it under wraps in hope that our reputation would not suffer.

Interested in others opinions.

Article Link<http://online.wsj.com/articles/a-contrarian-view-on-data-breaches-1407194237?mod=WSJ_hp_LEFTTopStories>

Peter Lundstedt|  Information Security Analyst
Drake Technology Services (DTS) | Drake University