Re: Wi-fi - approaching customers.

[Mike Sweeney <mikesweeney () packetattack com>]

Heh.. the back of my truck asks the question "Do you know where your wireless data has been?"  I get alot of questions 
about it.

MikeS
www.packetattack.com
www.packetpress.net
Home of the book "Nework Security Using Linux"


----- Original Message -----
From: Greg <pchandyman () ozemail com au>
To: security-basics () securityfocus com
Sent: Sun, 13 Mar 2005 12:22:25 -0800
Subject: Wi-fi - approaching customers.


> Thanks to all who replied.
>
> The upshot of it all is really that there were no ideas that could actually be
> implemented save one I had already thought of. I had hoped to find something
> better, though.
>
> I am going to print a flyer (already worked out the words) and approach places,
> specifically targeting the areas where wi-fi is without going on a "blanket
> market" campaign, uselessly delivering wi-fi to places that don't have it. The
> exception to this is that it would look somewhat suspicious if one business got
> a flyer and asked the business next door if they did and that one hadn't. So, I
> am going to give out flyers either side just to be on the safe side.
>
> The flyer? Well, I wrote and rewrote it but I decided that impact was needed.
> So, I told people, in two lines, how it is good and then asked them if theirs is
> SAFE. After that, I pointed out what COULD happen if theirs isn't "safe" using
> IMPACT. The whole flyer is 9 lines long though interspersed with my logo and
> spaced with thought and care. 2 of the lines are how to contact me. Why do it
> that way? I used to be in sales a long time back and I learned how people think
> in this regard. Look at the times you grab junk mail from your letterbox and of
> the times you were interested, what interested you? In my case it was the first
> few lines. If it didn't grab me, it ended up filed in the circular file! That
> "grab them quickly" approach has worked for me when in sales all those years ago
> and worked really very well.
>
> So, if you who are reading this have been going through what I have, knowing
> that there is a lot of work to be had about but trying to approach it without
> being branded a criminal, this is MY answer to it. I don't say it is a fabulous
> answer. I am just saying it is the only one I can think of that will work
> without me looking bad when all I am trying to do is make money out of fixing
> potential problems.
>
> If you make up your own flyer and want it looked at, feel free to email it to me
> and I will get back to you.
>
> Greg.