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Re: Muni Fiber Last Mile - a contrary opinion


From: Jay Ashworth <jra () baylink com>
Date: Thu, 23 Dec 2010 14:19:50 -0500 (EST)

----- Original Message -----
From: "Nathan Eisenberg" <nathan () atlasnetworks us>

I got a chuckle out of this:
"Provo County’s iProvo was hoping for 10,000 subscribers by July 2006
with the assumption that 75% of those customers would subscribe to
lucrative triple play services, but the reality was 10,000 customers
in late 2007 with only 17% of those customers subscribing to triple
play"

A 75% upsell rate to triple play packages seems ludicrous. I can't
think of any industry that sees an upsell rate of 75% - can you (hell,
I sold running shoes in high school, and the -target- upsell rate on
shoestrings/socks/whatever-else was 15%).

Indeed.  And it seems worth noting that, unless I'm missing something, 
iProvo specifically violated the condition we all seem to agree is most
important in such a build: they were not only the fiber op, but the content
transport provider (ie, cable company/IAP).

Cheers,
-- jra


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