Re: news from Google

[Bret Clark <bclark () spectraaccess com>]

Scott Howard wrote:
> On Mon, Dec 21, 2009 at 2:18 PM, Patrick W. Gilmore <patrick () ianai net>wrote:
>
>   
> > > CSR isnt $0 ROI. Unless they're doing it wrong.
> > >       
> > I said essentially.  If you think they're making even 1% of $20M, one of us
> > confused.  I'll admit I do not do marketing, so maybe it's me.
> >
> >     
>
> The tax write-off alone is going to be significantly more than 1%...
>
>   Scott
>   
Bingo! We have a winner.

Having been a executive at several "for profit" large companies in the 
past, at the end of the day anything that we did for charity was always 
justified by the "what do we get out of it?" question. If we couldn't 
answer that question we moved on to the next charity.

Bret