Re: Stop using the boogeyman to sell security

[security curmudgeon <jericho () ATTRITION ORG>]

> http://www8.zdnet.com/eweek/stories/general/0,11011,2680126,00.html
>
> By David Thompson
> February 5, 2001 12:00 AM ET
>
> The boogeyman may be a childish cliche, but security professionals use
> him all the time in their attempts to convince corporate management to
> buy into whatever project they're advocating.

> It is time for us to stop selling fear and to begin to address the real
> benefits that security can offer. The industry has matured, and now it's
> time for us to grow upand to stop relying on the boogeyman to get the
> point across for us.
>
> David Thompson is the former CIO at DARPA and works for
> PricewaterhouseCoopers. Write him at
> david.garth.thompson () us pwcglobal com.


http://www.pwcglobal.com/extweb/manissue.nsf/DocID/6CA3989617D7E25A852569070049EEF5

This entire article is using the "hackers are evil" boogeyman to sell PWC
services. Why? Because PWC sells security consulting by non-hackers. This
seems to fall right into what he categorize's above.

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