Data pollution and the phenomenon of social cooling (as against global warming)

["Dave Farber" <dave () farber net>]

---------- Forwarded message ---------
From: parminder <parminder () itforchange net>
Date: Mon, Jun 19, 2017 at 5:46 AM
Subject: [Internet Policy] Data pollution and the phenomenon of social
cooling (as against global warming)
To: internetpolicy () elists isoc org <internetpolicy () elists isoc org>


By now, most internet users are aware that they are being watched, but may
not yet appreciate the implications of it. If that is indeed the case, then
a visit to an interesting new website – Social Cooling
<https://www.socialcooling.com/> – might be instructive. It illustrates the
way social media assembles a “data mosaic” about each user that includes
not just the demographic data you’d expect, but also things such as your
real (as opposed to your “projected”) sexual orientation, whether you’ve
been a victim of rape, had an abortion, whether your parents divorced
before you were 21, whether you’re an “empty nester”, are “easily
addictable” or “into gardening”, etc. On the basis of these parameters, you
are assigned a score that determines not just what ads you might see, but
also whether you get a mortgage.

Once people come to understand that (for example) if they have the wrong
friends on Facebook they may pay more for a bank loan, then they will start
to adjust their behaviour (and maybe change their friends) just to get a
better score. They will begin to conform to ensure that their data mosaic
keeps them out of trouble. They will not search for certain health-related
information on Google in case it affects their insurance premiums. And so
on. Surveillance <https://www.theguardian.com/world/surveillance> chills,
even when it’s not done by the state. And even if you have nothing to hide,
you may have something to fear.

https://www.theguardian.com/commentisfree/2017/jun/18/google-not-gchq--truly-chilling-spy-network

This is the website on "social cooling" https://www.socialcooling.com/
parminder
_______________________________________________
To manage your ISOC subscriptions or unsubscribe,
please log into the ISOC Member Portal:
https://portal.isoc.org/
Then choose Interests & Subscriptions from the My Account menu.



-------------------------------------------
Archives: https://www.listbox.com/member/archive/247/=now
RSS Feed: https://www.listbox.com/member/archive/rss/247/18849915-ae8fa580
Modify Your Subscription: https://www.listbox.com/member/?member_id=18849915&id_secret=18849915-aa268125
Unsubscribe Now: 
https://www.listbox.com/unsubscribe/?member_id=18849915&id_secret=18849915-32545cb4&post_id=20170620055654:C83F52FA-559E-11E7-8CB6-A7BAC9944008
Powered by Listbox: http://www.listbox.com