FTC Leaning Toward Do-Not-Track List for Online Ads

[Dave Farber <dave () farber net>]

Begin forwarded message:

> From: Sashikumar N <sashikumar.n () gmail com>
> Date: July 29, 2010 4:28:25 AM EDT
> To: dave <dave () farber net>
> Subject: FTC Leaning Toward Do-Not-Track List for Online Ads

> Prof Dave,
> For IP...
>
> regards
> sashi
>
> FTC Leaning Toward Do-Not-Track List for Online Ads
> By Kenneth Corbin
> July 28, 2010
>
> As it prepares a major report with guidelines for protecting consumer privacy online, the Federal Trade Commission is 
> mulling a simple mechanism that would allow users to opt out of behavioral tracking across the Web, the head of the 
> agency told a Senate panel on Tuesday.
>
> FTC Chairman Jon Leibowitz said the system would be similar to the Do-Not-Call registry that enables consumers to 
> shield their phone numbers from telemarketers.
>
> The agency has been conducting a series of workshops regarding online privacy and advertising for several months, and 
> plans to release a report detailing its recommendations later this fall. Throughout those sessions, Leibowitz said 
> that staffers consistently heard from consumers and advocacy groups that online privacy controls need to be simpler 
> than the current options.
>
> "To this end, one idea we may explore in the context of behavioral advertising is a do-not-track mechanism that's 
> more comprehensive and easier to use than the procedures currently available," Leibowitz told members of the Senate 
> Commerce Committee. "Under such a mechanism, users could opt out of behavioral advertising more easily rather than 
> having to make choices on website-by-website basis."
>
> <snip>
>
> http://www.ecommerce-guide.com/article.php/3895466
>
> -- 
> Thankyou
> regards
> sashi



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