How the battle between Apple and Google will shape the future of mobile computing

[Dave Farber <dave () farber net>]

Begin forwarded message:

> From: dewayne () warpspeed com (Dewayne Hendricks)
> Date: January 15, 2010 7:37:47 PM EST
> To: Dewayne-Net Technology List <xyzzy () warpspeed com>
> Subject: [Dewayne-Net] How the battle between Apple and Google will  
> shape the future of mobile computing

> How the battle between Apple and Google will shape the future of  
> mobile computing
>
> When companies start to imitate one another, it's usually either an  
> extreme case of flattery -- or war. In the case of Google and Apple,  
> it's both.
>
> Separated by a mere 10 miles in Silicon Valley, the two have been on  
> famously good terms for almost a decade. Now the companies have  
> entered a new, more adversarial phase. With Nexus One, Google, which  
> had been content to power multiple phonemakers' devices with  
> Android, enters the hardware game, becoming a direct threat to the  
> iPhone. With its Quattro purchase, Apple aims to create completely  
> new kinds of mobile ads, say three sources familiar with Apple's  
> thinking. The goal isn't so much to compete with Google in search as  
> to make search on mobile phones obsolete.
>
> "Apple and Google both want more," says Chris Cunningham, founder of  
> the New York mobile advertising firm Appssavvy. "They're gearing up  
> for the ultimate fight."
>
> <http://www.businessweek.com/magazine/content/10_04/ 
> b4164028483414.htm>
>
> Courtesy of the Benton Foundation <http://www.benton.org>RSS Feed: <http://www.warpspeed.com/wordpress 
> >



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