Apple submits patent for embedding advertising in OS!

[Dave Farber <dave () farber net>]

Begin forwarded message:

> From: Jeff Porten <civitan () jeffporten com>
> Date: October 28, 2009 10:16:00 AM EDT
> To: dave () farber net
> Subject: Re: [IP] Apple submits patent for embedding advertising in  
> OS!

> On Oct 27, 2009, at 8:27 PM, David Farber wrote:
>
> > Now they've applied for a patent for embedding advertising in the  
> > OS! (I'll bet Microsoft is envious!)
> >
> > Apple Applies for Patent on OS With Embedded Advertising
> > Jeff Porten, Macworld.com
>
> I included a link to the full patent application in that post, and I  
> recommend anyone who's worried about it to click through. It's  
> extremely thorough in making sure that clever Mac users won't be  
> able to work around it -- but it's so inimical to the Mac user  
> experience that I can't believe it's actually in the works.
>
> My pet theories: most likely, the patent is in order to prevent  
> Microsoft (or Google) from implementing something similar.  
> Alternately, there is a *tiny* chance that Apple sees this as a  
> route to shipping a dirt-cheap (or free) MacBook or tablet as a  
> route to market domination someday. But if they did, I'm certain  
> that would be alongside current advertising-free models.
>
> I'm percolating an essay-length post covering this and the Hulu  
> announcement that they're switching away from ads. If and when that  
> goes up, I'll send the link along here.
>
> Best,
> Jeff



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