A look into the world of bottled water

[David Farber <dave () farber net>]

Begin forwarded message:

From: Sunil Garg <sunil () sunilgarg com>
Date: July 3, 2007 6:11:36 PM EDT
To: dave () farber net
Subject: A look into the world of bottled water

For IP, if you wish.

Fast Company is running an excellent story on the bottled water  
industry.
http://www.fastcompany.com/magazine/117/features-message-in-a- 
bottle.html

Some interesting segments are below.

-Sunil


"Thirty years ago, bottled water barely existed as a business in the  
United States. Last year, we spent more on Poland Spring, Fiji Water,  
Evian, Aquafina, and Dasani than we spent on iPods or movie tickets-- 
$15 billion. It will be $16 billion this year."

"We're moving 1 billion bottles of water around a week in ships,  
trains, and trucks in the United States alone. That's a weekly convoy  
equivalent to 37,800 18-wheelers delivering water. (Water weighs 81/3  
pounds a gallon. It's so heavy you can't fill an 18-wheeler with  
bottled water--you have to leave empty space.)"

"And in Fiji, a state-of-the-art factory spins out more than a  
million bottles a day of the hippest bottled water on the U.S. market  
today, while more than half the people in Fiji do not have safe,  
reliable drinking water. Which means it is easier for the typical  
American in Beverly Hills or Baltimore to get a drink of safe, pure,  
refreshing Fiji water than it is for most people in Fiji."

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