set top boxes and advertizing]

[Dave Farber <dave () farber net>]

-------- Original Message --------
Subject:        set top boxes and advertizing
Date:   Fri, 25 Nov 2005 16:58:58 +0500
From:   ramjee () vsnl net
To:     dave () farber net
CC:     ramjee.swaminathan () gmail com



Dave - for IP if you wish.

This is in the context of discussions involving targetted ads.

=-=-=-=

http://yahoo.reuters.com/financeQuoteCompanyNewsArticle.jhtml?duid=mtfh61356_2005-11-24_00-49-39_t249102_newsml

Canon develops printer for digital TV broadcasts
Wed Nov 23, 2005 07:49 PM ET 

TOKYO, Nov 24 (Reuters) - Canon Inc.  said on Thursday it has developed a printer that can print information from 
digital TV broadcasts and aims to expand the business to 100 billion yen ($842.8 million) in five years.

Canon plans to launch the ink jet printer in Japan in the autumn of next year ahead of the nationwide roll-out of 
terrestrial digital broadcasts late next year, estimating the domestic market for it will reach 4.8 million units by 
2011.

The printer will likely cost about 50,000 yen in Japan and will be launched in the U.S. and Europe at a later date, it 
said.

The world's top maker of copiers and cameras is aggressively investing in the development of new products, keen to 
cultivate new growth drivers as competition in the office equipment market intensifies and growth in the digital camera 
market slows.

Canon, which competes in the ink jet printer market with Seiko Epson Corp., Hewlett-Packard Co.  and Lexmark 
International Inc. , said the printer would be used primarily to make hard copies of information related to a TV 
programme rather than still images of what appears on the screen.

"If there was a TV commercial say for a pizza delivery place, perhaps there would be a discount coupon that you could print 
out," Canon spokesman Richard Berger said.

The printer could help Canon achieve its strategy of establishing a larger presence in people's living rooms, 
complementing a new type of flat panel TV co-developed with Toshiba Corp. and scheduled for launch early next year.

Supporting a common connection standard, the new printer will be compatible with liquid crystal display (LCD) and plasma 
display televisions, as well as Canon and Toshiba's own surface conduction electron emitter display (SED) TVs.

Shares of Canon were up 1.03 percent at 6,840 yen as of 0035 GMT, in line with the benchmark Nikkei average's 1.00 
percent gain. ($1=118.64 Yen)

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© Reuters 2005 






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