RSS ads Patent

[David Farber <dave () farber net>]

Begin forwarded message:

From: Robert Cannon <rcannon100 () yahoo com>
Date: August 5, 2005 11:51:50 AM EDT
To: dave () farber net
Subject: RSS ads Patent


A new patent application for ads in RSS feeds.

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United States Patent Application      20050165615
Kind Code     A1
Minar, Nelson     July 28, 2005
Embedding advertisements in syndicated content

Abstract

Incorporating targeted ads into information in a
syndicated, e.g., RSS, presentation format in an
automated manner is described. Syndicated material
e.g., corresponding to a news feed, search results or
web logs, are combined with the output of an automated
ad server. An automated ad server is used to provide
keyword or content based targeted ads. The ads are
incorporated directly into a syndicated feed, e.g.,
with individual ads becoming items within a particular
channel of the feed. The resulting syndicated feed
including targeted ads is supplied to the end user,
e.g., as a set of search results or as a requested web
log. Embedding of targeted ads into syndicated feeds
and/or user response to the embedded ads is be tracked
in an automated manner for billing. The automated
targeting and insertion process allows ads to be kept
current and timely while the original feed may be
considerably older.
Inventors:     Minar, Nelson; (San Francisco, CA)
Correspondence Name and Address:

    STRAUB & POKOTYLO
    620 TINTON AVENUE
    BLDG. B, 2ND FLOOR
    TINTON FALLS
    NJ
    07724
    US


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