The Chaos Scenario

[David Farber <dave () farber net>]

------ Forwarded Message
From: Andreas Ramos <andreas () andreas com>
Reply-To: Andreas Ramos <andreas () andreas com>
Date: Sun, 10 Apr 2005 12:40:34 -0700
To: <dave () farber net>
Subject: Re: [IP] The Chaos Scenario

TV advertising is the puppy that outgrew the doghouse and took over the
house. TV is 
dependant on TV advertising, but what will happen to TV if we find the ads
don't work.

Two useful articles on this issue of TV advertising:

Ken Auletta wrote about the serious problems in the TV advertising model. TV
advertising, a 
$500 billion market, was based on the three-networks/90% market saturation
of the 1950s (50 
years ago!). Ad execs agree it doesn't work anymore. See The New Yorker,
March 28, 2005, p. 
34 (not online).

This week's NYT Magazine's cover story on how to quantify the effectiveness
of TV 
advertising (and the business and cultural implications if that can be
done): 
http://www.nytimes.com/2005/04/10/magazine/10NIELSENS.html?

yrs,
andreas
www.andreas.com 


------ End of Forwarded Message


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