Interesting People mailing list archives

Direct TV sues 22,100 people


From: Dave Farber <dave () farber net>
Date: Thu, 19 Feb 2004 06:24:31 -0500


Delivered-To: dfarber+ () ux13 sp cs cmu edu
Date: Wed, 18 Feb 2004 22:16:05 -0500
From: Barry Ritholtz <ritholtz () optonline net>
Subject: Direct TV sues 22,100 people
To: Dave Farber <dave () farber net>
Dave,

For IP. This is an outrageous abuse of the legal system.
Tort reform? We need Satellite litigation reform.

Barry L. Ritholtz
Market Strategist
Maxim Group
britholtz () maximgrp com
(212) 895-3614
~~~~~~~~~~~~~~~~~~~~~~~~~~~~
The Big Picture:  A blog of capital markets, geopolitics, with a dash of film!
<http://bigpicture.typepad.com/comments/>http://bigpicture.typepad.com/comments/




There's No Such Thing as Free HBO
Satellite television giant DIRECTV is suing thousands who may or may not have hijacked its signal. And you thought the music industry was tough.
BY KARA PLATONI

<http://www.eastbayexpress.com/issues/2004-02-18/cityside.html/1/index.html>http://www.eastbayexpress.com/issues/2004-02-18/cityside.html/1/index.html

Meet Michael and Mike. No last names, since both East Bay residents are embroiled in a legal battle with digital satellite provider DIRECTV that involves tens of thousands of people and has raised serious concerns about civil liberties. Michael is a college student from Alameda, Mike an electrical engineer from Blackhawk. What they have in common is that they've been accused of pirating DIRECTV's signal using a cheap and readily available device called a smart card.

Unlike your ATM card, which gets you into a computer network to do your banking, a smart card contains a chip that can store a considerable amount of information. This emerging technology has a growing number of everyday applications -- nearly two billion cards were sold last year. The American Express Blue smart card, for instance, allows secure online shopping. Starbucks uses the technology in its prepaid debit cards. Smart cards also can be used to store computer passwords, or to control employee access to buildings and authorized areas. More to the point, DIRECTV uses them to control customers' access to its 225-plus channels of programming and pay-per-view movies. People who buy the service get a satellite dish and a card that lets their TV-top decoder box unscramble the signal.

But smart cards are hackable, and some people have hacked them to get their DIRECTV fix for free. Alongside legitimate products, some Web sites and mail-order outlets have hawked smart-card programmers as devices for reprogramming DIRECTV access cards, in addition to "preflashed" cards that have been coded to steal DTV's signal. In the fall of 2002, the satellite TV giant raided a half-dozen such businesses and seized their customer lists. Now, in what may be the largest legal action in US history, it is threatening to sue everybody on those lists, including Michael and Mike.

The company has written to roughly 150,000 of these customers, warning that each may be liable for up to $10,000 per device -- $100,000 if the devices are resold. In most cases, DIRECTV will back off if the accused agrees to shell out a $3,500 settlement, surrender the devices in question, and sign a pledge to never pirate the company's signal again. So far, it has sued at least 22,100 people who have refused to settle. Very few cases have proceeded all the way through the court system. DIRECTV has had a handful of court victories, including a $30,000 judgment this month against a Florida man. The company also dropped a few cases at the last minute, although it won't reveal how many it has dropped or settled. . . . = </x-html>
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