Latest Comscore report on Internet traffic

[Dave Farber <dave () farber net>]

Delivered-To: dfarber+ () ux13 sp cs cmu edu
Date: Tue, 21 Oct 2003 13:13:29 -0400
From: David Akin <dakin () ctv ca>
Subject: Latest Comscore report on Internet traffic
To: "'dave () farber net'" <dave () farber net>


I realize a lot of folks will poke holes in the methodologies used by
Comscore and its competitors. Still, a couple of interesting points from the
company's latest release.

First -- The Internet population in the U.S. hit 150 million in September.
You are a member of this population, Comscore, says, if you used the
Internet from any location at least once during the month.

Second -- Check  out Verisign's SiteFinder-assisted numbers . . .

David Akin
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> COMSCORE MEDIA METRIX ANNOUNCES TOP 50 U.S. INTERNET PROPERTY
> RANKINGS FOR SEPTEMBER 2003
>
> U.S. Internet Population Breaks the 150 Million Mark
>
> RESTON, Va. October 21, 2003 - comScore Media Metrix today
> announced the top 50 U.S. Internet properties for the month
> of September 2003.  comScore Media Metrix also reported that
> in September, the total number of U.S. Internet users passed
> the 150 million mark for the first time ever.  Further, the
> total amount of time spent by Americans on the Internet grew
> by 3 percent in September, although the month of September is
> one day, or 3 percent, shorter than August.  This increase in
> time spent online was driven almost entirely by the
> university population returning to campus and their computers
> (see table 1).
>

----snipped

> In September, there were three new entrants to the Top 50
> Properties ranking (see table 2).  Verisign's launch of
> SiteFinder, which redirects mistyped URLs to its site, drove
> a sharp spike of 540 percent in unique visitors.  This
> increase - the largest of any major property in September -
> pushed Verisign Sites from a rank of 135 in August to the
> number 11 position in September.

>
>
> TABLE 2
>
> Top 50 Properties
> Unique Visitors (000)
> Total U.S. - Home, Work and University Locations
> September 2003
> Source: comScore Media Metrix
>
> Rank       Property                             Unique Visitors
>                                                  (000)
>
>    Total Internet Users                     150,045
> 1     MSN-Microsoft Sites                      110,167
> 2     AOL Time Warner - Proprietary & WWW      109,335
> 3     Yahoo! Sites                             108,096
> 4     Ebay                                      62,577
> 5     Google Sites                              56,270
> 6     Terra Lycos                               51,605
> 7     About/Primedia                            43,656
> 8     Amazon Sites                              36,295
> 9     Gator Network                             34,158
> 10    Excite Network                            32,750
> 11    Verisign Sites                            30,787
> 12    Viacom Online                             25,846
> 13    Walt Disney Internet Group (WDIG)         25,037
> 14    CNET Networks                             24,593
> 15    Symantec                                  24,459
> 16    Weather Channel, The                      23,577
> 17    Real.com Network                          22,934
> 18    Verizon Communications Corporation        19,424
> 19    Overture                                  18,786
> 20    InfoSpace Network                         18,725
> 21    eUniverse Network                         17,767
> 22    Classmates.com Sites                      17,673
> 23    SBC Communications                        16,955
> 24    Monster Property                          16,720
> 25    Ask Jeeves                                16,501
> 26    EA Online                                 16,196
> 27    Expedia Travel                            16,076
> 28    AT&T Properties                           16,054
> 29    Sony Online                               15,754
> 30    Weatherbug.com Property                   15,453
> 31    Vivendi-Universal Sites                   15,387
> 32    iVillage.com: The Womens Network          14,158
> 33    Shopping.com Sites                        13,919
> 34    NFL Internet Group                        13,914
> 35    Gannett Sites                             12,775
> 36    United Online, Inc                        12,683
> 37    Cox Enterprises Inc.                      11,865
> 38    Wal-Mart                                  11,580
> 39    AmericanGreetings Property                11,507
> 40    Adobe Sites                               11,493
> 41    News Corp. Online                         11,481
> 42    Travelocity                               11,414
> 43    Earthlink                                 11,360
> 44    ORBITZ.COM                                11,333
> 45    Dell                                      11,302
46    Comcast Corporation                       10,647
47    New York Times Digital                    10,627
48    Hewlett Packard                           10,389
49    EMODE.COM                                 10,166
50    Columbia House Sites                      10,004


TABLE 4

Top Gaining Sites Among the Top 250 Properties
Unique Visitors (000)
Total U.S. - Home, Work and University Locations
September 2003
Source: comScore Media Metrix

Property                 Aug-03           Sep-03       %  Change     Rank by
                      Unique Visitors  Unique Visitors           Unique
Visitors
                           (000)            (000)
        

Verisign Sites            4,797            30,787         541.8%        11
SPARKNOTES.COM            1,651             3,077          86.4%       220

For more information, please visit www.comscore.com.
>
>                               ###
> 

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