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IP: By Cringely -- Soon, It's Gonna Rain / A New Modulation Technology Promises to Turn Your Cable TV Connection Into a 10 Gigabit-Per-Second Digital Fire Hose


From: David Farber <dave () farber net>
Date: Mon, 04 Feb 2002 03:50:00 -0500


From: Monty Solomon <monty () roscom com>


Soon, It's Gonna Rain
A New Modulation Technology Promises to Turn Your Cable TV Connection
Into a 10 Gigabit-Per-Second Digital Fire Hose

By Robert X. Cringely

One of the great problems with technical progress is that it often
requires throwing away much of a previous investment. I have boxes
filled with old modems, ISDN routers, and Ethernet hubs that are all
perfectly functional, but useless to me. I have closets filled with
old computers that run like a charm, but do so at 16 MHz. Still, I
gladly replaced this equipment each time I could increase performance
or decrease cost. And it is this willingness to throw away what's
perfectly good in favor of something perfectly better that is the very
basis of high-tech industry. It is exactly what makes Microsoft and
Intel so powerful, yet both companies have to know they could be
replaced in a moment if the right competitor comes to market with the
right product. What makes a product right enough to create such
disruption? My rule says a 10X increase in price-performance will do
the trick. If a new application, operating system, computer, or piece
of networking equipment comes along that has 10 times the performance
at the same price or the same performance at one tenth the cost, it
doesn't matter who makes it, that product will take the market. Brand
loyalty is nothing against the power of 10X.

...

http://www.pbs.org/cringely/pulpit/pulpit20020131.html

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