IP: BIG BLUE TOUTS NEW NAPSTER-PROOF MUSIC LOCKS: Edupage, January 22, 2001

[Dave Farber <dave () farber net>]

> IBM will release its latest digital rights management
> technology, which IBM's Scott Burnett says is among the most
> secure technologies currently available. The technology is
> designed to help record labels, movie studios, and other
> copyright owners protect their media property while still serving
> customers through online peer-to-peer networks such as Napster or
> Gnutella. IBM's software allows an MP3 file to be freely e-mailed
> or copied, but only once, allowing consumers the opportunity to
> sample music for free but still requiring them to purchase the
> material if they want to access it repeatedly. IBM's technology
> also includes plug-ins to enable direct sales and allows for
> copyright owners to assign different levels of protection based
> on geographic region. (Cnet, 21 January 2001) 



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