IP: Instant Messaging

[Dave Farber <farber () cis upenn edu>]

> From: David Young <david.e.young () VERIZON COM>
> To: CYBERTELECOM-L () LISTSERV AOL COM
>
> Today's Washington Post contains an article on Instant Messaging that I
> thought this list might find interesting.  I've posted a link to the
> article and some excerpts.
>
> -David
>
> http://www.washingtonpost.com/wp-dyn/articles/A34492-2001Jan8.html
>
> <snip>
>
> AOL's two instant-messaging services -- AOL Instant Messenger and ICQ --
> count more than 140 million registered users worldwide, far more than any
> of the company's rivals, including Yahoo Messenger and Microsoft's MSN
> Messenger Service.
>
> Many analysts believe instant messaging is becoming the next great
> revolution in communications to rival the telephone...
>
> <snip>
>
> AOL charges $3 per 1,000 impressions on its AOL Instant Messenger, or AIM,
> software, sources said. An impression is the number of times an ad is
> displayed. The length of time can vary from seconds to minutes. AOL counts
> 61 million users of its AIM software.
>
> AOL charges $5 per thousand impressions to advertise on its other
> instant-messaging system, which is called ICQ, sources said. The higher
> price apparently is in recognition of ICQ's larger user base of about 80
> million.
>
> <snip>
>
> "Until very recently, they didn't even have advertising," Squali said. "The
> whole leveraging of the instant-messaging service is just starting."



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