IP: Digital Angel GPS System Launches First Phase

[David Farber <dave () farber net>]

Why do I worry? djf

> From: Dewayne Hendricks <dewayne () warpspeed com>
>
>
> Digital Angel GPS System Launches First Phase
>
> Summary:
>
> Palm Beach, Fla.-based Applied Digital Solutions Inc. now is offering 
> details of its rollout plan for Digital Angel, which it touts as the 
> "first-ever combination of advanced biosensor technology and Web-enabled 
> wireless telecommunications linked to GPS." The first target market 
> appears to be Florida. The company says that by using advanced biosensor 
> capabilities, Digital Angel will be able to monitor key body functions, 
> including temperature and pulse, transmitting that data along with 
> accurate location information to a ground station or monitoring facility. 
> Potential applications include locating lost or missing individuals, 
> locating missing or stolen household pets, monitoring parolees, managing 
> livestock; pinpointing stolen property and preventing the unauthorized use 
> of firearms.
>
> Full Article:
>
> PALM BEACH, Fla.--(BUSINESS WIRE)--Nov. 30, 2001-- Applied Digital 
> Solutions, Inc. (Nasdaq: ADSX - news ) today released details of its 
> much-anticipated rollout plan for Digital Angel(TM), the first-ever 
> combination of advanced biosensor technology and Web-enabled wireless 
> telecommunications linked to Global Positioning Systems (GPS).
>
> As previously announced, the rollout program - which began on November 
> 26th - will enable the company to leverage its first-mover advantage in 
> what is estimated to be a $70 billion Personal Safeguard Technology 
> marketplace.
>
> The comprehensive Digital Angel rollout program includes the following 
> elements:
>
> -- Delivery of Digital Angel units, for certain target
> demographics. This program, which commenced as planned on
> November 26, 2001, involves a systematic product
> customization and assessment effort designed to ensure all
> Digital Angel products and data delivery requirements are
> responsive to each customer's parameters.
>
> -- An updated and redesigned Digital Angel website with a new
> product registration program and product delivery schedule.
> Customers can now purchase the full array of Digital Angel
> products. Delivery of these units is expected to take from
> three to six weeks.
>
> -- The start of Digital Angel print advertising program,
> targeted to the South Florida marketplace. Beginning in mid
> December, the advertising program will expand to include
> television. The impact of this initial advertising program
> will be carefully evaluated to see if it is suitable for use
> in other markets as the rollout expands nationally.
>
> In explaining the company's rollout plans for Digital Angel, Applied 
> Digital Solutions' Chairman and CEO, Richard Sullivan, said: ``We want to 
> get Digital Angel products out to customers as quickly as we possibly can. 
> But we also want to make sure we do this right. We want to make sure our 
> first Digital Angel customers are not only satisfied with the product, but 
> absolutely thrilled with it. That means we need to put an emphasis on 
> customer service and customizing the product to meet each customer's 
> specific needs. This rollout plan is comprehensive, including advertising 
> and a new product registration program, but it's also targeted in scope so 
> we can manage the process and assess what works and what doesn't as we go 
> along. We're taking this a step at a time, beginning in South Florida - 
> which has great demographics for us - and then expanding to other markets 
> in the coming months.''
>
> About Digital Angel(TM)
>
> Digital Angel represents the first-ever combination of advanced biosensor 
> technology and Web-enabled wireless telecommunications linked to Global 
> Positioning Systems (GPS). By utilizing advanced biosensor capabilities, 
> Digital Angel will be able to monitor key body functions - such as 
> temperature and pulse - and transmit that data, along with accurate 
> location information, to a ground station or monitoring facility.
>
> Applied Digital Solutions is exploring a wide range of potential 
> applications for Digital Angel, including: monitoring the location and 
> medical condition of at-risk patients; locating lost or missing 
> individuals; locating missing or stolen household pets; monitoring the 
> location of certain parolees; managing livestock and other farm-related 
> animals; pinpointing the location of valuable stolen property; managing 
> the commodity supply chain; preventing the unauthorized use of firearms; 
> and providing a tamper-proof means of identification for enhanced 
> e-commerce security. Digital Angel Corporation has announced a proposed 
> merger with Medical Advisory Systems. For more information on Digital 
> Angel, visit www.digitalangel.net.
>
> About Medical Advisory Systems
>
> Medical Advisory Systems, Inc. is a global leader in telemedicine that has 
> operated a 24/7, physician-staffed call center in Owings, MD for nearly 20 
> years. Through a worldwide telecommunications network, MAS provides health 
> care to ships-at-sea and other remote locations, one-on-one ``chats'' with 
> a physician via the Internet or telephone, as well as medical and 
> non-medical services for the travel industry. MAS owns a 12% equity 
> interest in Paris-based CORIS Group, which provides it with the ability to 
> offer its services in over 30 countries worldwide. For additional 
> information, visit www.mas1.com.
>
> About Applied Digital Solutions, Inc.
>
> Applied Digital Solutions is an advanced digital technology development 
> company that focuses on a range of early warning alert, miniaturized power 
> sources and security monitoring systems combined with the comprehensive 
> data management services required to support them. Through its Advanced 
> Wireless unit, the Company specializes in security-related data 
> collection, value-added data intelligence and complex data delivery 
> systems for a wide variety of end users including commercial operations, 
> government agencies and consumers. For more information, visit the 
> company's website at http://www.adsx.com.

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