IP: New book by John Patrick

[David Farber <dave () farber net>]

> From: "John Patrick" <patrick () us ibm com>
> To: <farber () cis upenn edu>
>
>
> Hi David,
>
> Haven't seen you for a while and hope this email finds you well. I 
> probably told you before but my new book, Net Attitude, is now published. 
> Needless to say, I am very excited about it. You can read Chapter 1 and 
> various reviews of the book at http://netattitude.org I pasted a couple of 
> the early reviews below. It has been a lot of fun to write and to be out 
> on the road discussing it. I will be using the http://netattitude.org site 
> as a way to get feedback and also to post additions that have occurred to 
> me or changed since the book was written. Enjoy the site. Feel free to 
> tell your friends and family! Hope to see you soon.
>
> Regards,
> John Patrick
> VP - Internet Technology, IBM Corporation
>
> Here is a direct link to the book at Amazon...
> http://www.amazon.com/exec/obidos/tg/stores/detail/-/books/0738205133/reviews/103-0272246-3481448
>
>
> >From Fast Company Magazine
>
> Attitude Adjustment
>
> So what is Net attitude -- and how do you get it?
>
> by Polly LaBarre
> illustrations by J.D. King
> from FC issue 51, page 46
>
> Net Attitude: What It Is, How to Get It, and Why Your Company Can't 
> Survive Without It, by John R. Patrick ( Perseus, 2001 )
>
> As the Internet Revolution has given way to the Internet Inquisition, most 
> of the attitude coming from Net-centric executives has been confessional 
> -- mea culpas for the irrational exuberance and media hype. Don't expect 
> that attitude in the new book from John Patrick, IBM's vice president of 
> Internet technology, who remains upbeat about the transforming power of 
> digital technologies. Patrick has been a savvy and tireless shepherd of 
> digital innovations inside IBM, and Net Attitude is a lot like Patrick 
> himself: accessible, immediately credible, infused with unabashed 
> curiosity, profound and practical at the same time.
>
> So what is Net attitude -- and how do you get it? At its most basic, 
> Patrick argues, Net attitude is "extroverted" and "people-oriented." You 
> get it by moving from "inside-out" to "outside-in" when it comes to 
> planning strategy, designing new products, and organizing your work. It 
> requires the ability to think big, the restraint to start simple, and the 
> capacity to grow fast. As obvious as all this is to Patrick, he 
> understands how deeply it cuts against the grain of most businesspeople. 
> That's why he leaves his readers with a robust checklist of the most 
> profound and the most mundane things they can do to get the right 
> attitude. But the best take-away by far is Patrick's exhortation to keep 
> "moving out a bit closer to the edge -- where things are somewhat 
> uncertain, where you don't have the control you would like to have, but 
> where innovation is happening continuously."
>
> >From Amazon.com Business Editor
>
>
> For any e-business strategy to succeed these days, says John Patrick, 
> those behind it must take an informed and confident stance on the Internet 
> and all it can accomplish. Such an attitude is probably more important 
> now, in fact, than it was at the opening of the online revolution. And 
> Patrick ought to know: as vice president of Internet Technology at IBM and 
> a founding member of the World Wide Web Consortium at MIT, he's been 
> involved in the cyberworld throughout its brief but heady existence. Net 
> Attitude lays out his vision for the future of the medium, and offers 
> suggestions for preparing "your organization and the people who are part 
> of it, as well as all its systems and processes, to take advantage of 
> everything the Internet has to offer." He attributes those vast 
> possibilities to the emergence of seven characteristics (Fast, Always On, 
> Everywhere, Natural, Intelligent, Easy, and Trusted), elaborates on them 
> individually, and ties them to developments ranging from high!
> -quality video transmission to vending-machine purchases initiated by cell 
> phone. Some may find Patrick's unabashed optimism a bit much for even an 
> avowed proselytizer, but maybe that's part of what net attitude is all 
> about. --Howard Rothman

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