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IP: Well-Informed Citizens Increasingly Rare in Information Age


From: Dave Farber <farber () cis upenn edu>
Date: Mon, 17 Jul 2000 12:48:41 -0400





Monday, July 17, 2000

Well-Informed Citizens Increasingly Rare in Information Age

By Gary Chapman

Copyright 2000, The Los Angeles Times, All Rights Reserved

Last month, the National Science Foundation released its report "Science 
and Engineering Indicators 2000" 
(<http://www.nsf.gov/sbe/srs/seind00/>) 
, which revealed some data about Americans' understanding of the world 
that are strikingly at odds with the ubiquitous hype about our "Age of 
Information."

"Most Americans," the report says, "know a little, but not a lot, about 
science and technology." Given some of the findings, even that may be 
generous.

While more than 70% of the people the NSF surveyed knew that the Earth 
revolves around the sun and not the other way around, and that humans and 
dinosaurs did not coexist, only 16% could define the Internet and only 
13% could accurately describe a molecule. At least those numbers are 
going up, the report's authors noted diplomatically -- five years ago, 
only 11% could define the Internet and only 9% could describe a molecule.

"Science literacy in the United States [and in other countries] is fairly 
low," says the report with typically measured understatement. Only about 
a fifth of the Americans surveyed could describe what it means to study 
something scientifically.

In a classification of the level of interest in science and technology 
among Americans, the NSF study used a category labeled "the attentive 
public," meaning people who "express a high level of interest in a 
particular issue, feel well-informed about that issue, and read a 
newspaper on a daily basis, read a weekly or monthly news magazine, or 
read a magazine relevant to the issue." A mere 10% of Americans fit this 
description, according to the report.

About 40% of the survey population reported being very interested in 
science and technology, but only 17% thought they were personally 
well-informed. About 30% thought they were poorly informed.

These discouraging data fit with other patterns in Americans' knowledge 
about things, like current events. In 1997, researchers at the Pew 
Research Center for the People and the Press in Washington said, "An 
analysis of public attentiveness to more than 500 news stories over the 
last 10 years confirms that the American public pays relatively little 
attention to many of the serious news stories of the day."

Last month, the Pew Research Center reported that 84% of people surveyed 
"are not paying a lot of attention to the Microsoft breakup," perhaps the 
most important antitrust case of the last 80 years. Over 70% were unaware 
that there is a federal budget surplus, and 56% had "no idea who Alan 
Greenspan is." (Greenspan is chairman of the Federal Reserve Board.)

Ten years ago, Andrew Kohut, director of the Pew Center, said, "The 
ultimate irony of [our] findings is that the Information Age [has] 
spawned such an uninformed and uninvolved population." There doesn't 
appear to be sufficient reason to change this assessment even five years 
into the boom of the Internet.

Such surveys of American knowledge seem to paint a picture of us that is 
reflected in many of our more popular political leaders: optimistic, 
generally untroubled by the world's woes, but manifestly ill-informed. We 
have tended to accept this because of our faith in native pragmatism and 
common sense. But with the world getting increasingly complex, 
technologized and competitive, such faith may verge on the delusional.

"After a steady series of breakthroughs in information technology," wrote 
David Shenk in his 1997 book "Data Smog," "we are left with a citizenry 
that is certainly no more interested or capable of supporting a healthy 
representative democracy than it was 50 years ago, and may well be less 
capable."

Improving education is the most common knee-jerk plan of action for 
perceived deficits in American understanding and knowledge, especially in 
math and science. No doubt there is vast room for improvement in U.S. 
education. But as political philosopher Benjamin Barber of Rutgers 
University has pointed out, young people tend to learn what society 
teaches them to value.

The simple truth is that deep study of science, math, history, 
literature, art or familiarity with current events cannot compete with 
celebrity gossip and scandals, large calamities, TV and video games, 
voyeurism, consumerism, instant fortunes, advertising and popular but 
ephemeral fascinations.

University educators, like me, are constantly astonished at the depth and 
breadth of students' knowledge about popular culture and consumer 
products and by the weakness of their grasp on valuable and vital 
subjects. They are learning, but not what we usually think of as 
"learning." Too many are learning answers to the questions on the runaway 
hit TV quiz show "Who Wants to Be a Millionaire," instead of the answers 
to life's most important questions.

Studies have shown that U.S. parents have much lower expectations of 
their children and much higher opinions of their children's educational 
achievements than parents in other countries. It's very common for 
American parents to mistake their child's deep knowledge of some 
idiosyncratic fixation for general educational competence.

This is perhaps the true ultimate irony of the Information Age: As 
high-tech leaders persistently, almost desperately, call for more 
educated workers, the "info-tainment" business that is rapidly absorbing 
the Internet and all other media makes well-informed citizens even more 
rare and unusual. The constant "dumbing-down" and vulgarization of the 
culture industry, driven by mass marketing and profits, is clearly at 
odds with educational excellence, but few high-tech leaders can bring 
themselves to admit their role in this depressing decline.

Until we sever education from beeps, clicks, dancing cartoons, games, 
celebrities, ads, trivia and marketing hype, the idea of living in an Age 
of Information will continue to be something of a cruel joke.

Gary Chapman is director of the 21st Century Project at the University of 
Texas. He can be reached at >>Texas. He can be reached at gary.chapman () mail utexas edu.

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