"Arizona Lawyers Form Company..." [if they actually post those ads to all the internet, the volume o

[David Farber <>]

From: walkerl () iscmed med ge com (Larry Walker)
I didn't see anyone else posting about this, so here goes:


Sort of buried in the middle of the Business section of Saturday's (5/7/94)
New York Times was an article by Peter Lewis titled "Arizona Lawyers Form
Company for Internet Advertising" (!)


The article details Canter & Seigel's intent to form a company called
Cybersell.


    "The first product Cybersell will advertise throughout the Internet is
"a health product, super-oxygenated water," Ms. Seigel said yesterday. "You
drink it, and the fact that it has additional oxygen gives you additional
energy and promotes the healing process," she claimed, adding that the
company would be ready to post the ads "within days, certainly within two
weeks."


The article goes on to describe the original caper, and then details Robert
Raisch's plan to establish the market.* Usenet hierarchy. It ends with a
response from Ms. Seigel:


    "In an interview yesterday, however, Ms. Seigel rejected the idea of
special advertising zones, and said Cybersell would post its messages to
all Internet users.
    "I think it's too limiting," she said of the advertising zone proposal.
"Advertising has to take its place on the Internet, just as it has in other
media - newspapers, TV and radio."
    "What these people are planning to do is to relegate ads to some sort
of black hole off in a corner," Ms. Seigel said.


Was that the sound of a gauntlet being thrown down that I just heard?


As I read this, I was reminded of Bruce Sterling's _Life on the Net, 2015_
(Wired 1.4) wherein the small town of North Zulch, TX is harrassed, bought
and bulldozed flat in retribution for a Net-transgression. Not to advocate
anything, but I for one will be watching with great fascination as this
saga unfolds. Canter & Seigel have upped the ante, and I suspect they have
not a clue what they might be in for at the hands of some
less-than-self-restrained Netizens...


Larry Walker


<speaking _only_ for myself, disclaimers++>


Larry Walker
System Architect                               email: walkerl () med ge com
GE Medical Systems                             phone: 414.785.8262
P.O. Box 414 / NB-902                            fax: 414.785.4331
Milwaukee, WI  53201                        dialcomm: 8*322-8262
    *** There will be lots of roadkill on the Information Highway. ***