Re: [privacy] UK: 3 Internet Providers in Deal for Targeted Ads

[Jim Murray <jim () digitaldaemons co uk>]

Paul Ferguson wrote:
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> Via The New York Times.
>
> [snip]
>
> For years, Internet service providers have watched with envy as the likes
> of Google, Yahoo and Microsoft sliced up the online advertising pie.
> Selling Internet access has been a good business, but selling Web
> advertising has been an even more lucrative one.
>
> Now, three Internet providers in Britain have teamed up to try to obtain a
> piece of online advertising for themselves. The three companies — BT,
> Carphone Warehouse and Virgin Media — announced a deal last week with a
> company called Phorm, whose technology tracks Web users and sends them ads
> related to their interests.
[snip]

I use Virgin Media at home, I've just sent them a very strongly worded 
complaint about this. It won't do any good, but it will be interesting 
to see what their excuses are.

Jim.

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