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[privacy] UK: 3 Internet Providers in Deal for Targeted Ads
From: "Paul Ferguson" <fergdawg () netzero net>
Date: Mon, 18 Feb 2008 06:02:50 GMT
-----BEGIN PGP SIGNED MESSAGE----- Hash: SHA1 Via The New York Times. [snip] For years, Internet service providers have watched with envy as the likes of Google, Yahoo and Microsoft sliced up the online advertising pie. Selling Internet access has been a good business, but selling Web advertising has been an even more lucrative one. Now, three Internet providers in Britain have teamed up to try to obtain a piece of online advertising for themselves. The three companies BT, Carphone Warehouse and Virgin Media announced a deal last week with a company called Phorm, whose technology tracks Web users and sends them ads related to their interests. Phorm said it would set up a new online advertising platform called the Open Internet Exchange, which any Web site would be allowed to join. Proceeds from ads shown on these publishers sites will be shared with BT, Carphone Warehouse and Virgin Media, which together represent more than two-thirds of Britains Internet access market. [snip] More: http://www.nytimes.com/2008/02/18/technology/18target.html - - ferg -----BEGIN PGP SIGNATURE----- Version: PGP Desktop 9.6.3 (Build 3017) wj8DBQFHuR+Gq1pz9mNUZTMRArKAAKCCqo8wbTGIM/4tao1ulEzP9ShLmwCeLPyt vyCZZMhr5SdFY3u+aDD7i0w= =D3aC -----END PGP SIGNATURE----- -- "Fergie", a.k.a. Paul Ferguson Engineering Architecture for the Internet fergdawg(at)netzero.net ferg's tech blog: http://fergdawg.blogspot.com/ _______________________________________________ privacy mailing list privacy () whitestar linuxbox org http://www.whitestar.linuxbox.org/mailman/listinfo/privacy
Current thread:
- [privacy] UK: 3 Internet Providers in Deal for Targeted Ads Paul Ferguson (Feb 17)
- Re: [privacy] UK: 3 Internet Providers in Deal for Targeted Ads Jim Murray (Feb 18)