Re: Spam cube

[Nick FitzGerald <nick () virus-l demon co uk>]

Drsolly wrote:

> Marketing is working out what people want and need, and making sure that 
> they know they can get it from you.

"My" definition is pithier...

And I disagree with yours -- if stated along your lines, I'd suggest 
that this is better:

   Marketing is working out what people think they need, and making
   sure that they think they can get it from you.

Longer term, of course, it's about trying to ensure that they think 
they need your product.

In other words, it's about "perception shaping and management".

In the AV market -- now a very well-established product category with 
"matured" marketing -- that boils down to "misleading with the truth", 
as the AV marketeers have fostered the totally BS notion that "AV is 
essential" to the point that intelligent, fairly well-informed (large 
corporate) systems managers not only believe the official AV marketing 
line they collectively write "best practice" documents and such 
_enshrining_ the use of exactly these products despite them being all 
but useless for the purposes they putatively fulfill.

So, "misleading with the truth" is shorter, more accurate and thus, at 
least to my eye, more elegant...


Regards,

Nick FitzGerald

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