Re: Re: Is the Bottom Line Impacted by Security Breaches?

[bkfsec <bkfsec () sdf lonestar org>]

Michael Holstein wrote:

> > One would hear about such loss from publicly traded companies, 
> > similar to
> > the 4% loss in Q2/2005 due to the Wendy's chili case.
>
>
> And hopefully .. once they go public .. they'll be held a bit more 
> accountable.
Of course, the other problem is that credit cards aren't fast food 
restaurants.  Most people can't just decide to get another credit card, 
not that any other company is much different.

The "variety" of credit card companies is a joke.  They all suck on this 
level and, as such, going through the headaches of trying to get another 
account just to get out of an assumption of compromise of your data is 
problematic.

Even then most credit card companies, once you close your account, will 
still take charges to the account at least for a certain period of 
time.  So, why change horses when  there's no guarantee of decreased 
exposure?    That's the big question, and the primary reason why the 
comparison is flawed.

                  -bkfsec


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