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Re: M$ - so what should they do?


From: Valdis.Kletnieks () vt edu
Date: Mon, 21 Jun 2004 19:43:31 -0400

On Mon, 21 Jun 2004 18:33:02 EDT, joe <mvp () joeware net>  said:
Oh absolutely. I've said it before, they aren't coding for the common good
of the people. They are a business, to think they would make changes for any
other reason than financial gain is silly. However, without changes and
improvement, they won't continue to grow and sell so they need to make
changes. 

No.. It's "without the *customer perception* of changes and improvement".

That's a crucial point - they can get away with things like packaging up all the
bug fixes and selling it to the customers as a new release only because they
manage to spin it as "new and improved".  And remember - Microsoft knows
how to do marketing and spin better than anybody....

End result is that if the PR campaign *saying* it's better is cheaper than actually
making the product better, they'll go for the PR campaign....

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