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From box office to Oval Office: can a film ever lead to political change?


From: "Dave Farber" <farber () gmail com>
Date: Thu, 16 Aug 2018 12:03:53 +0900




Begin forwarded message:

From: Dewayne Hendricks <dewayne () warpspeed com>
Date: August 15, 2018 at 11:56:29 PM GMT+9
To: Multiple recipients of Dewayne-Net <dewayne-net () warpspeed com>
Subject: [Dewayne-Net] From box office to Oval Office: can a film ever lead to political change?
Reply-To: dewayne-net () warpspeed com

From box office to Oval Office: can a film ever lead to political change?
As America heads toward the midterm elections, Spike Lee, Michael Moore and Dinesh D’Souza all hope their films will 
have a profound effect on voters
By Zach Vasquez
Aug 14 2018
<https://www.theguardian.com/film/2018/aug/14/spike-lee-michael-moore-dinesh-dsouza-can-a-film-change-politics>

August is supposed to offer the average moviegoer their last chance to bask in big-budget spectacle and easy 
escapism, the time when studios unload the remainder of their summer tent-poles as they gear up for the heady days of 
Oscar season. However, a cursory glance at the slate of films currently on US release – including Spike Lee’s civil 
rights-era police procedural, BlacKkKlansman, Boots Riley’s surrealist satire of late capitalism, Sorry to Bother 
You, the kinetic social drama Blindspotting, and, at other end of the ideological spectrum, the latest piece of 
revisionist history from rightwing polemicist Dinesh D’Souza, Death of a Nation – reveals a lineup that has more in 
common with the politically charged fare typically associated with awards season.

This is not a sudden development. From last year’s Oscar darlings – Get Out, The Shape of Water, Three Billboards 
Outside Ebbing, Missouri, and The Post – to this year’s biggest blockbuster, Black Panther, American movies are more 
unapologetically political than they have been in over a decade.

The same can be said of the people behind the movies. Incited by the daily outrages and embarrassments of the Trump 
administration and forced to reckon with their own industry’s history of malfeasance brought to light by the #MeToo 
and #TimesUp movements, as well as widespread calls for greater diversity in front of and behind the camera, American 
film-makers are no longer content to let their work speak for them. In interviews and across social media, they are 
expected to take strong political stances, even at the risk of alienating audiences or worse.

Recognition of this new paradigm still leaves one question unanswered: do film-makers really believe that their work 
can move audiences to take substantive political action?

Spike Lee certainly thinks so. While speaking to CNN about BlacKkKlansman – a film developed in response to the 
resurgence of white nationalism under Trump, and opened in wide release during the first anniversary of the deadly 
Unite the Right demonstrations that tore through Charlottesville last year – Lee said he hopes the film will convince 
viewers to show up for November’s midterm elections and vote against Republicans.

Lee’s hopes are shared by fellow liberal muckraker and Gen X icon Michael Moore, whose new documentary, Fahrenheit 
11/9, is due out at the end of September. During a recent appearance on HBO’s Real Time with Bill Maher, Moore said, 
“I’m finishing my movie and getting it out before the midterms because I want millions of people to get to the polls!”

Dinesh D’Souza produced his pro-Trump documentary, Death of a Nation, with the same goal in mind (though in the name 
of achieving the opposite electoral outcome), but the film’s dismal opening would seem to put the kibosh on any hopes 
he had of taking credit should the Republicans hold on to the majority in Congress. D’Souza blamed “leftist” critics 
for his film’s brutal reception, but a peek at the box office history paints a more quotidian picture: like Moore, 
D’Souza’s films have seen an unbroken streak of diminishing returns since he scored his biggest hit with 2016: 
Obama’s America (2012), suggesting that the success of a partisan political documentary is dependent upon the 
opposing party being in power during the time of its release.

At any other moment, this equation would bode well for Moore’s forthcoming film. However, while Moore was once one of 
the few unapologetically liberal voices able to cut through the cacophony of conservative commentary holding the 
market share on cable news and talk radio, it’s unlikely he’ll be able to replicate his own career high. What 
realistic chance does a Moore documentary stand with audiences today, inundated as they are with political content 
across all available platforms – social media, TV, streaming services, YouTube, podcasts, internet message boards? 
The sheer fury Trump inspires in liberals and progressives may drive more people to see Fahrenheit 11/9 than his last 
several pictures, but anyone hoping it might replicate the success of Fahrenheit 9/11 (still the highest grossing 
documentary of all time) should probably temper their expectations.

They’d also do well to recall that while Fahrenheit 9/11 was undeniably influential, it didn’t actually achieve the 
intended result. Released less than five months before the 2004 presidential election, the film possibly inspired 
more people to vote against George W Bush than might have otherwise, but clearly didn’t inspire enough of them.

[snip]

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