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a review and explanation of the new rules - including several examples.Bloggers Must Give Full Disclosure- NYTimes.com
From: David Farber <dave () farber net>
Date: Tue, 6 Oct 2009 02:30:48 -0400
Begin forwarded message: From: "Anne P. Mitchell, Esq." <amitchell () isipp com> Date: October 6, 2009 2:09:12 AM EDT To: dave () farber net Subject: Re: [IP] Soon, Bloggers Must Give Full Disclosure- NYTimes.com Dave, et al,
http://www.nytimes.com/2009/10/06/business/media/06adco.html?ref=global-home
I've just finished reviewing the FTC's full 81-page document relating to this, and we've just published our review and explanation of the new rules - including several examples.
The short bottom line conclusion is that if you are endorsing (recommending, suggesting, enthusing or raving about) something - anything - and you stand to gain from the sale or other uptake of it - or have already gained something (anything) in exchange for your mentioning it, then you shouldn't take a chance: disclose that fact.
If you want to read the somewhat longer analysis, it's here (I am not going to post it here because it *is* long - particularly as it contains 16 examples):
http://www.theinternetpatrol.com/the-new-ftc-rules-on-bloggers-blogging-testimonials-and-endorsements-explained/ Anne Anne P. Mitchell, Esq CEO/President Institute for Social Internet Public Policy http://www.ISIPP.com Member, Cal. Bar Cyberspace Law Committee Professor of Law, Lincoln Law School of SJ Author, "The Email Deliverability Handbook" Helping businesses get their email delivered to the inbox since 1998 Email Accreditation: http://www.SuretyMail.com Email Deliverability Blog: http://www.GettingEmailDelivered.com/ ------------------------------------------- Archives: https://www.listbox.com/member/archive/247/=now RSS Feed: https://www.listbox.com/member/archive/rss/247/ Powered by Listbox: http://www.listbox.com
Current thread:
- a review and explanation of the new rules - including several examples.Bloggers Must Give Full Disclosure- NYTimes.com David Farber (Oct 05)
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- a review and explanation of the new rules - including several examples.Bloggers Must Give Full Disclosure- NYTimes.com Dave Farber (Oct 06)
- Re: a review and explanation of the new rules - including several examples.Bloggers Must Give Full Disclosure- NYTimes.com David Farber (Oct 07)
- Re: a review and explanation of the new rules - including several examples.Bloggers Must Give Full Disclosure- NYTimes.com David Farber (Oct 13)
- Re: a review and explanation of the new rules - including several examples.Bloggers Must Give Full Disclosure- NYTimes.com David Farber (Oct 20)