Interesting People mailing list archives

Setting the price of a free press


From: David Farber <dave () farber net>
Date: Sun, 23 Aug 2009 10:56:20 -0400



Begin forwarded message:

From: Esther Dyson <edyson () edventure com>
Date: August 23, 2009 10:15:55 AM EDT
To: dave () farber net
Subject: Re: [IP] Setting the price of a free press

SOunds great, but do you *want* your news on a closed device? you can't share it, link to it, see what other people are reading.... That's why people are abandoning news*papers* now.... yes, the devices are great, but open appeals more than closed. People don't pay just for the news content; they pay for the knowledge that they are reading the news that other people are reading. Sometimes exclusivity is a value, especially in financial news (or at least early access), but I;m not sure these closed devices will sell well. Look at what's happening around Kindle, iPhone, etc.

In the end, demand does matter.....thank goodness!

If you wall your garden off too tightly, your plants will wither from lack of cross-fertilization.

Esther



On Aug 23, 2009, at 9:04 AM, David Farber wrote:



Begin forwarded message:

From: Dave Crossland <dave () lab6 com>
Date: August 22, 2009 9:14:48 PM EDT
To: dave () farber net
Subject: Re: [IP] Setting the price of a free press

Hi,

First post for me, for IP if you think its thoughtful; congrats on the
great list btw, enjoying it a lot :-)

2009/8/23 David Farber <dave () farber net>:
But in fact I'm not too worried. The Internet has a way of eroding power.

But what if the consortium is not going to be vending on the Internet?

I think that there is _no way_ that Murdoch would try this on the
regular open web, it is so obviously not going to work there. They
must believe they have an alternative distribution channel that won't
meaningfully leak onto the web.

And I think there is one starting to take shape on the mobile devices
which have their own internal mobile-phone-based data connections and
are heavily DRM'd - Amazon Kindle and friends (Sony ebooks, Windows 7
netbooks, the widely-rumoured upcoming Apple iTablet) and iPhone and
friends (Nokia's upcoming iPhone-like devices, potentially Google
Android devices too)

With their own private network connections, these devices no longer
need to be connected to any other device. Any data sharing
requirements (addressbook, music library, etc) will be proxied through
network services instead of done directly with a cable. No memory card
drives, no cable connections, no way to install anything 'unsuitable.'

There will be access to the open web, but it will be secondary to the
private network's services by having a lower quality user experience.
That is all that is needed to create the class divide.

People will want the devices for their convenience and superior
reading/user experience. This UX design will separate them from
reading on the web in people's minds. Thus distinct, people won't mind
paying for electronic reading of daily news on the devices, especially
if it is much cheaper than the monthly cost of a print edition.

The devices will cede control of advertising from Google to the
publishers by reaching audiences Google can't; they'll get into the
hands of people who won't take their news on existing computing
devices because they don't have jobs mediated by computers.

Pulling the mainstream media news off the open web is key to this,
because it will force the people who already started taking their news
on the web (ie, everyone on the IP list) to either abandon MSMN
totally, or to buy into the new distribution channel either in
parallel with their existing access habits, or - the goal - to bring
their existing habits into the realm of the secondary user experience
of this channel; and being savvy types, we'll be able to suffer the
slightly lower grade UX perhaps without even really noticing it is a
bit fiddly.

Afterall, many of us are savvy enough to accept Apple's existing products....

I think I'm going to read Stallman's "Right to Read" story again.

Dave




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Esther Dyson
edyson () edventure com

632 Broadway, 10th floor
New York, NY 10012
USA

www.edventure.com
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@edyson









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