Not "cool" yet?

[David Farber <dave () farber net>]

________________________________________
From: Steven J. Manning [sjmanning () fymc com]
Sent: Monday, July 28, 2008 8:50 PM
To: Michael Zimmer
Cc: David Farber
Subject: Re: [IP] Not "cool" yet?

Hello Dave and Michael.

For IP if you wish....

The founders - designers set forth theee cornerstone of their "mission statement" to set themselves apart from GOOGLE 
and all other search engines:  they will NOT keep track of where/what their users browse.

My reaction, and I am a marketer and broad scale user of multiple online channels, is, well, to be non-pedantic about 
it, balderdash.  Their intent may indeed be naively altruistic.  All that may have to be dispensed with the moment they 
begin to feature advertising on the site.  That is a likely imperative.  The entire GOOGLE/YAHOO  et al revenue 
paradigm is based on their ability to serve up advertising intelligently.  And that is possible only if they know the 
psychographics of the person doing the browsing:  the likelihood of the prospect doing something based on prior 
activity/affinity.

All that will come to pass the moment they burn through the $33 MILLION they have to start up.  And the ever present 
"round 2".

Oooops.  "Burn rate?"  Some years ago, when the bubble was being inflated with $ billions of other people's money, I 
compelled all my clients to no longer use "burn rate" in their pitches to people and institutions financing them.  
Something about "burning" my money that gave me pause.  Thus, I compelled my clients to use "Rate of Re-Investment."  
Banks loved us.  Never got any ego strokes for it.

Back to the meat.  The CUIL folks already know the ultimate paradigm rather well.  Most are former GOOGLE people.

Best to both.

Steve.

Michael Zimmer wrote:
I haven't (yet) had the chance to really dig into the relevancy/scope of Cuil's search results, or to compare them with 
Google, etc. But I have seen similar reactions to what you express. See, for example:

Cuil shows us how not to launch a search engine
By Rafe Needleman
http://news.cnet.com/8301-17939_109-10000670-2.html


--
Michael Zimmer, PhD
Assistant Professor, School of Information Studies
Associate, Center for Information Policy Research
University of Wisconsin-Milwaukee
e: zimmerm () uwm edu<mailto:zimmerm () uwm edu>
w: www.michaelzimmer.org<http://www.michaelzimmer.org>

On Jul 28, 2008, at 5:59 PM, David Farber wrote:


________________________________________
From: Steven J. Manning [sjmanning () fymc com<mailto:sjmanning () fymc com>]
Sent: Monday, July 28, 2008 5:16 PM
To: David Farber
Subject: Not "cool" yet?

Hi Dave.

For IP if you wish....

Hello Dr. Zimmer.

A question...

You focused on a very specific and what may become a most critical issue for all search engines.  Privacy.

I spent, made a good effort, rather, to spend a bit of time on CUIL.  I found it quintessentially opposite to their 
intent.  Unwieldy, over broad, nearly paralytic in detail and lacking in intuitive process.

Is my visit premature, along the lines of expecting good things from a restaurant on an opening night?

Thanks and regards.

Steve.
--

Steven J. Manning

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--

Steven J. Manning

CEO

FYMCorporation          Ctoads LLC

                                    Clean Thoughts On A Dirty Wall™

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sjmanning () fymc com<mailto:sjmanning () fymc com>

Direct Dial:  818.728.1228.151

creative by FYMC®



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THIS MESSAGE AS WELL MESSAGES THAT MAY BE THREADED TO IT, AS WELL AS DOCUMENTS, FILES AND PREVIOUS EMALIS THAT MAY BE 
ATTACHED TO IT ARE CONFIDENTIAL AND MAY CONTAIN PRIVILEGED INFORMATION INTENDED FOR THE USE OF THE INDIVIDUAL TO WHOM 
IT IS ADDRESSED.  If the reader of this message is not the intended recipient, you are hereby notified that any 
distribution, dissemination or copying of this communication is strictly prohibited.  If you have received this 
communication in error, please notify us immediately by E-Mail.  Do not disclose the contents to anyone or retain any 
portion of this message.

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