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IP: The Dawn of the Infomediary
From: Dave Farber <farber () cis upenn edu>
Date: Wed, 24 Feb 1999 14:27:49 -0500
Date: Wed, 24 Feb 1999 11:19:18 -0800 To: farber () central cis upenn edu From: James Glave <james () wired com> Subject: The Dawn of the Infomediary http://www.wired.com/news/news/business/story/18094.html The Dawn of the Infomediary by James Glave 3:00 a.m. 24.Feb.99.PST Fred Davis is a little worried about his competition. "I am afraid they are going to drive a rental truck full of fertilizer up to this shopping mall," he says. He's not bluffing, either. In temporary digs in a dead mall in El Cerrito, California, Davis has cottoned onto a business model that could threaten what he estimates is a US$74 billion industry. It's an entirely new approach to privacy, online shopping, and advertising. Davis is CEO of Lumeria, a new kind of company known as an infomediary. Like the handful of other infomediaries launching in the next few weeks, Lumeria aims to give consumers total control over their personal information -- their spending habits, ZIP code, gender, and more. [...snipped] James Glave, News Editor, Wired News http://www.wired.com +1 (415) 276-8430
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