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IP: SPONSORED EDUCATION
From: David Farber <farber () central cis upenn edu>
Date: Tue, 26 Sep 1995 17:35:10 -0400
SPONSORED EDUCATION Institutions of higher education are increasingly making money from arrangements that provide marketing access to their students, such as agreements to stock a particular brand of soda in campus vending machines. Penn State, for example, has made deals giving PepsiCo scoreboard advertising rights and exclusive product marketing rights, allowing AT&T access to students and campus labs, and providing vendors such as The New York Times one minute of time to pitch their goods to students using touch-tone phone systems to register or obtain grade information. (Forecast Sep/Oct 95 p30)
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