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Marketing Research Symposium in China
From: David Farber <farber () central cis upenn edu>
Date: Tue, 9 Nov 1993 07:06:20 -0500
From: ZJSFJ%BEPC2 () SCS SLAC STANFORD EDU Posted-Date: Tue, 9 Nov 1993 06:27:21 -0500 Date: Tue, 09 Nov 1993 03:27:13 -0800 (PST) Subject: Marketing Research Symposium in China To: farber () central cis upenn edu MIME-version: 1.0 Poping, Please help me distribute the following symposium announcement to e-mail users in the United States. I do not think I can do such a thing here in China. Thank you. Jiansheng Zhang INTERNATIONAL SYMPOSIUM ON MARKETING RESEARCH June 6-12, 1994 Beijing--Tianjin--Shanghai LETTER OF INVITATION Dear Colleague(s): Only a few months ago, for the first time in modern history, has the Chinese Government officially adopted the "Socialist Market Economy", after having practiced a highly centralized Planning Economy for more than 30 years. The concept and practice of Marketing Research is new to China, and the Socialist Market Economy is also unfamiliar to foreign countries. More than 10 years of very fast economic development has wit nessed the increasing number of foreign companies entering China. Some of them are very successful, and some are not so successful. Why? To enter the Chinese market and develop it, you need to know the market, and understanding of this market requires not only the knowledge of the Chinese economy and technology, but also its social, cultural and even political systems and traditions. This Symposium is specially designed to meet the needs of those who are in the game already and those who are going to enter. Participants will have the opportunity to attend seminars and technical field trips, and listen to expert talks ranging from ancient Chinese arts of war to modern research, from tradi tional Chinese cultural influences to issues of modern joint ventures, from marketing theories applicable to this unique market to individual case studies, and from general business regulations and policies to specific preferential policies that foreign partners will be able to enjoy in different industries. Participants will also have the opportunity to explore various historical and cultural relics as well as modern city develop- ment. Highlights of the program are: visits to the Great Wall, the Forbidden City, the Temple of Heaven, Antique Quarter and the Summer Palace in Beijing; the Economic Development Zone and Food Street in Tianjin; the Bund and Cruise on the Huangpu River, the old French Concession, the old British Concession, the Youth Palace, Acrobatic Show and the Pudong Special Economic Develop ment Zone in Shanghai. The Organizers are pleased to host the International Symposium on Marketing Research to be held in Beijing, Tianjin and Shanghai from June 6 to 12, 1994. The symposium has got many positive replies from marketing experts, scholars and entrepre neurs of various countries, and has obtained a lot support from different ministries, institutions and companies in China. I encourage you to take the advantage of the symposium, and warmly welcome you to join us. Thank you very much! Sincerely yours, Prof. Chen Bingfu Chairman, Program Committee ISMR'94 China EMAC National Coordinator for China INTERNATIONAL SYMPOSIUM ON MARKETING RESEARCH June 6-12, 1994 Beijing--Tianjin--Shanghai INSIDERS' VIEW ABOUT DOING BUSINESS IN CHINA THE WORLD'S LAST UNTAPPED MARKET Parts of Keynotes/Invited Talks and Call for Papers: "Ancient Chinese Wisdom and Modern Marketing Strategies" Prof. Chen Bingfu, Department of Management Sciences Nankai University "Marketing Research for the Market Economy" Prof. Roger Heeler, Professor of Marketing York University, Canada "The Rapid Development of Commodity Distribution Systems in China" Mr. Chen Chuanwang, Deputy Director, State Admin. of Building Materials Industry "Socialist Market Economy and Modern Marketing Practice" Speaker to be announced, Ministry of Foreign Trade and Economic Cooperation "Issues and Problems of Joint Venture Businesses -- A focus on Cultural Differences" Mr. David Kay, Graham & James in association with Deacons and Sly & Weigall "Opportunities for Small and Medium-Sized Enterprises in China" Mr. Li Qun, Vice President & Secretary General, China Asso. for Investment in Enterprises "International Competition and Multi-National Companies -- SINO PEC's Experience" Dr. Qiao Yingbin, Deputy Director, Dept. of S&T, China Petrochemical Corporation "What is so Special About Special Economic Zones -- A Policy Perspective" Mr. Liu Andong, Director General, State Council Office for Special Economic Zones "CITIC's Overseas Operation -- Case Studies" Prof. Ma Jilong, Deputy Chief Engineer, China Int'l Trust and Investment Co. "U.S. Japan Market Shares in the Imports of Industrializing Asian Nations, Including China" Dr. James H. Gardner, Professor of Management, the University of Utah "China's Market, Present and Future" Prof. Han Jinglun, Dept. of Management Sciences, Nankai University "Meeting the International Standards -- Finance and Taxation Reforms in China" Dr. Li Ruogu, Director General, International Dept., People's Bank of China Above speakers and topics are tentative, and are subject to change. Detailed scientific program will be available around March 1994. Call for Papers: Papers are invited on the whole range of marketing research and marketing information systems, for both domestic and international applications. EMAC style is appropri ate. Complete papers (four copies) must be submitted for review by the Program Committee by April 1, 1994. One page paper ab stracts and expressions of interest in the symposium are due by Janurary 15, 1994. Working Language: English is the working language for the Symposium. SCIENTIFIC/TECHNICAL PROGRAM June 6-12, 1994 Beijing--Tianjin--Shanghai Beijing June 6, (Mon) 1994 Full Day Registration, Kunlun Hotel Welcoming Reception, Kunlun Hotel June 7, (Tue) 1994 Morning Visit to the Great Wall Afternoon Visit to the Summer Palace Royal Family Style Dinner and Keynote Talk June 8, (Wed) 1994 Half Day Symposium Afternoon Technical Visits to Companies Peking Duck Dinner and Keynote Talk Tianjin June 9, (Thu) 1994 Transfer to Tianjin Visit to Tianjin Special Economic Development Zone Dinner and Keynote Talk June 10,(Fri) 1994 Full Day Symposium and Panel Sessions June 11,(Sat) 1994 Business Discussion Shanghai June 12,(Sun) 1994 Flight to Shanghai Visit to Pudong Special Economic Development Zone Farewell Dinner Free Delegate Registration Fee: USD 300 Guest Registration Fee: USD 80 Symposium Package: USD 840/per Double Sharing USD180Single Supplement All delegates and guests are expected to pay the regis tration fees in order to join the symposium. Registration fee includes program book, symposium kit, welcoming reception, one working lunch in Beijing and one working lunch in Tianjin, sympo sium badge, abstract book and gift. Symposium Package includes accommodation (with break fast) at five star hotels in Beijing and Shanghai, and four star hotel in Tianjin, all domestic flights and transportation, full meals, admission to all scenic spots, guided tour, and inter preter. Registration before March 1 Registration after March 1, 1994 Delegate: USD 300 USD 350 Guest: USD 8 USD 120 Insurance: The Organizers cannot be held responsible for personal accidents or material damage which may occur to participants and guests during the symposium and tours. All payments should be made in US dollars payable to the Symposium: Headquarters, Bank of China A/C 71412754 (Marketing Research Symposium) China Association for Investment in Enterprises (Please mark "Marketing Research Symposium" to avoid any possible administrative delay) Symposium Secretariat Ms. Fang Jin, Symposium Organizer China Association for Investment in Enterprises Suite 703, Kunlun Hotel, Beijing 100004 China Tel: (86-1) 5003388 ext. 703/705 Fax: (86-1) 5003228 Room 703 E-mail: ZJSFJ%BEPC2 () SCS SLAC STANFORD EDU INTERNATIONAL SYMPOSIUM ON MARKETING RESEARCH Beijing--Tianjin--Shanghai Symposium Chairman: Mr. Hui Yongzheng, Vice Minister State Science and Technology Commission Vice Chairmen: Prof. Gao Chao, Vice President China Association for Science and Technology Prof. Teng Weizao, Former President Nankai University Prof. Zhu Guanghua, Vice President Nankai University Mr. Li Qun, Vice President and Secretary General China Association for Investment in Enterprises Program Chairman: Prof. Chen Bingfu, Professor of Management Dept. of Management Sciences, Nakai University EMAC National Coordinator for China Members: Prof. Cheng-Nan Chen Taiwan, China Dr. James H. Gardner USA Prof. Christian Gronroos Finland Prof. Roger Heeler Canada Prof. Jean-Pierre Helfer France Dr. Hotaka Katahira Japan Prof. Linsu Kim Korea Prof. Li Jingtai China Dr. K.C. Mun Hong Kong Dr. Rosalie L. Tung Canada Prof. Zhou Sanduo China Organizing Committee: Mr. Li Qun, Chairman Dr. Fan Xiucheng Prof. Han Jinglun Prof. Li Guojin Mr. Liu Andong Prof. Lu Jingting Mr. Nie Yuhe Dr. Qiao Yingbin Mrs. Song Shuzhen Mr. Tian Yutang Mrs. Wen Chongzhen Mrs. Wu Ganmei Mr. Ye Zongren Mr. Zhang Jiansheng Prof. Zhang Maizeng Secretary General: Prof. Lu Jingting Prof. Han Jinglun Secretariat: Ms. Fang Jin, China Asso. for Investment in Enterprises Suit 703, Kunlun Hotel, No. 2 Xinyuan Nan Road Beijing, 100004 China Tel: (86-1) 5003388 ext. 703/705 Fax: (86-1) 5003228 Room 703 Sponsors: China Association for Investment in Enterprises China Association for Science and Technology China Chamber of Int'l Commerce Tianjin Chamber of Commerce CCPIT Tianjin Sub-Council Nankai University China Int'l Conference Center for Science and Technology Supporters: Astor Hotel ¦ ! SECRETARIAT: FOR SECRETARIAT USE ONLY Ms. Fang Jin, CAIE Registration Number: Suite 703, Kunlun Hotel Date Received: No. 2 Xinyuan Nan Road Beijing 100004 China Tel: (86-1) 5003388 ext. 703 or 705 Fax: (86-1) 5003228 Room 703 Please complete and return this form to the Secretariat before March 1, 1994 Delegate Name/Title: Prof./Dr./Mr./Ms. Institution: Mailing Address: Tel: Fax: Accompanying Guest(s): Passport No: Place where to pick up visa: Payment (Please tick where appropriate) Registration Fees: Delegate: USD 300 [ ] USD 350 [ ] Accompanying Guest: USD 80 [ ] USD 120 [ ] Symposium Package: Double Sharing: USD 840 [ ] Single Supplement: USD180 [ ] Total: Bank Transfer USD Bank Draft USD All payments should be made in US dollars payable to the Symposium Secretariat: Headquarters, Bank of China A/C 71412754 (Marketing Research Symposium) China Association for Investment in Enterprises (Please mark "Marketing Research Symposium" to avoid any possible administrative delay) Date: Signature: Reservations will not be made unless this form is received together with appropriate payments. Cancellation Policy: Cancellations of registration can be made till 30 days prior to the event with a 20% processing charge. Thereafter, NO REFUNDs will be made. Cancellations of Symposium Package can be made till 30 days prior to the event with a 20% processing charge. There after, 50% refund will be made. Official Travel Agents (EUROPE, JAPAN and AMERICA): Japan Amenity Travel Ltd. (Japan) Regency Pacific Tours, Inc. Godo Bldg., 2-10 Ginza 6-Chome 620 S. W. 150th St. Chu-ku, Tokyo 104 Japan Seattle, WA 98166 Tel: (03) 572-0171, 574-6231 Local Tel: (206) 248-3800 Fax: (03) 289-4423 National: (800) 446-8687 Telex: J22508 Fax: (206) 241-2344 ATTN: Mr. Guo Kai ATTN: Thomas T.L. Wu 21 Century Exchange (EUROPE) Culture Air Travel Service P.O.Box 20 1247 Anteres-Geneva-Switzerland Tel: 41 22 751 2011 Fax: 41 22 751 2658 ATTN: Mrs. Hilda Rochat
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