win win for owasp and television spots

[boberski_michael at bah.com (Boberski, Michael [USA])]

My #1 rule is to avoid jargon and to speak in as conversational a way as possible, targeting (and retargeting as the 
conversation progresses) the level of detail/abstraction to the targeted audience, whether it's one person or a bunch. 
Start broad, then narrow it down, change direction as the flow of the conversation dictates.

E.g.,

Is your application "this" secure (hand gesture) or "T--H--I--S" secure (bigger hand gesture)? This is what application 
security is all about. Application security can perhaps be thought of in terms of buying, building, and breaking 
software.........BLAH BLAH..........[buy=OWASP legal project's contract annex, build=OWASP ESAPI, break=OWASP 
ASVS]......[awareness=OWASP Top 10].......[injecting security into development cycles=OWASP SAMM]...... To explain 
further, to put all of this together.......While most people are familiar with passwords, and people like to say 
"firewall!", authentication, encryption and digital signatures, and logging are only the beginning, in terms of 
application security. Additional technical security controls are necessary to write applications that can (or should) 
be trusted by the customer not to spill data regardless of environment, from private networks to clouds, given 
modern-day threats.........BLAH BLAH..........China! Google! .........BLAH BLAH..........

FWIW,

Best,
 
Mike B.

-----Original Message-----
From: sc-l-bounces at securecoding.org [mailto:sc-l-bounces at securecoding.org] On Behalf Of Matt Parsons
Sent: Friday, January 22, 2010 5:40 AM
To: 'Secure Code Mailing List'
Subject: Re: [SC-L] win win for owasp and television spots

Ladies and Gentlemen,
I am starting to get approached by a few television stations to talk about application security.  I would like to 
promote Owasp in these talks.  What
would be the best way to do it professionally and competently?   

See below news story.   

Thanks,
Matt


http://www.the33tv.com/news/kdaf-password-security-jim,0,3650695.story



Matt Parsons, MSM, CISSP
315-559-3588 Blackberry
817-294-3789 Home office
mailto:mparsons1980 at gmail.com
http://www.parsonsisconsulting.com
http://www.o2-ounceopen.com/o2-power-users/
http://www.linkedin.com/in/parsonsconsulting
http://parsonsisconsulting.blogspot.com/




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