FC: e-advocates seminar in DC on 5/22 on issue-specific websites

[Declan McCullagh <declan () well com>]

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From: "Alan Rosenblatt" <arosenblatt () e-advocates com>
To: "Declan McCullagh" <declan () well com>
Date: Mon, 5 May 2003 12:51:08 -0400
Message-ID: <OEECKDPKLHAJGNJDDPKJOENACAAA.arosenblatt () e-advocates com>
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Declan,

Thanks again for participating in our first seminar.

Best,
Alan

Open For Enrollment

The e-advocates Institute (e-aI)

Premium e-Advocacy Seminars for Public Affairs Professionals

e-advocates is pleased to announce the launch of the e-advocates Institute
(e-aI). e-aI offers strategic and tactical seminars for public affairs
professionals who want to learn how to effectively integrate the vast power
of the Internet into their public affairs program.

e-aI seminars go far beyond the typical panel presentations provided by
other organizations. e-aI seminars are designed to give public affairs
professionals the knowledge and tools they need to design and implement
Internet advocacy strategies and tactics that work. These "how to" seminars
will teach participants how to formulate strategies and tactics that
integrate the Internet into advocacy programs and how to put those
strategies and tactics into action.

The e-advocates Institute hopes to see you at one, or both, of our first two
seminars on May 22 and June 9, 2003.  Online registration is available on
our website at http://www.e-advocates.com/eadvocates_institute.html.

Our currently scheduled seminars are open for enrollment:

e-aI.101: Creating the "Go To" Site: How to Make Your Issue Website
Indispensable to Your Audience

When: Thursday, May 22, 2003, 1:00 PM - 4:00 PM

Where: CSIS Conference Center, Room A
1800 K Street, NW
Washington, DC 20006

Cost: $195 per person

Seminar Description: The "Go To" issue website is a site that your target
audiences can easily find and once they find it, they want to use it again
and again. Seminar participants will learn the keys to creating an issue
website that captures the interest of target audiences by providing them
with timely, fresh, and compelling issue content in a presentation that is
appealing and easy to use. Participants will also learn how to develop and
manage email campaigns and how to better optimize their sites to be found by
search engines and directories. Other topics include setting up news feeds,
streaming video, and blogs.

Confirmed Speakers

Alan Rosenblatt, Ph.D., Director of Training Programs, e-advocates

Daniel Manatt, Principal, Manatt.net. Manatt.net provides Web video
production and strategy for politics.

Declan McCullagh, Reporter

James Vaughn, Director of e-Government and Political Programming, America
Online and creator of AOL's Government Guide.


e-aI.102: Building an Integrated Online and Offline Advocacy Campaign

When: Monday, June 9, 2003, 1:00 PM - 4:00 PM

Where: CSIS Conference Center, Room A
1800 K Street, NW
Washington, DC 20006

Cost: $195 per person

Seminar Description: An Internet advocacy campaign is most effective when it
is fully integrated into a comprehensive advocacy strategy. Seminar
participants will learn strategies for using polling and focus groups,
direct mail, print advertising, Internet advertising, field staff, and
opposition research to build a better campaign.

Confirmed Speakers

To Be Announced


Visit e-advocates Institute online for registration information. To see
descriptions of other e-aI seminars, see our Course Catalogue

For more information, please contact:
Alan Rosenblatt, Ph.D.
Director of Training Programs
phone) 202.955.3001
email) arosenblatt () e-advocates com
URL) http://www.e-advocates.com/eadvocates_institute.html




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