How do you monetize your skills?

[pneedham1 () gmail com]

How do you monetize these skills you have acquired? What I mean is how does a security firm find clients?

I know it is fun to do the work and their has been another post on doing a scan on a potential client and then coming 
to that client to help him fix his problems, which everyone here said is bad, and the legal issues.  So that is out.

How do you sell something to someone if you cannot pre-qualify them, that the problem has no visible business impact.
(meaning if they have been hacked and there are no big things happening in the network, no spamserver, viruses, no 
downtime)

and may never be impacted.


do you do to sell something to a client if you or he doesn't know if he needs it?

and getting over the "who cares" factor that seems to be so prevalent in corporate world. and getting over the fact 
that a inhouse network admin or CTO so he can look bad if

I know of one company that does 750million a year in a competitive market, got broken into 3 times physically and did 
nothing because they didn't notice anything missing. The place is probably wired for sound better than the rolling 
stones recording studio.


This post may get moded or flamed for being a bit off topic but at the end of the day if you don't get paid for this, 
it is really just a hobby and there is nothing wrong with that.

Is everyone else doing to garner business? 

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